Ghassan is one of the oldest jewellery brands in the middle east, with generations of experience dating back to 1885. Ghassan had never established a clearly defined brand, nor had it ever directly communicated with consumers. All that was about to change.
One the perennial problems from the agency-view of the world, is how quickly we get bored of things. We always seem to be moving on to the next big thing. It makes sense to be aware of new trends, but sometimes we prioritise this at the expense of having a more accurate picture of reality. [...]
The David Bowie retrospective at Victoria & Albert Museum is proving to be the most successful exhibition in the museum’s history. It virtually sold out within weeks of the opening in March – meaning people booking their slot as far ahead as August. Does it live up to the hype and should you care?
Inferno are an advertising agency who believe we have a responsibility to the world to try and make it a little bit more interesting with every piece of work we do. Let’s face it the world needs more interesting. We also believe that the ‘geeks’ have been complicit in making our world a more interesting [...]
Social media is drowning in cat gifs and grammatically challenged idiotic blabber. Luckily we are starting to see a growing trend of slow and crafted communication. Let’s not let the art of conversation die.
A Journey Through London Subculture: 1980s to Now presents the wacky underground scene London has hosted for the past three decades: magazines, nightclubs, fashion labels, art movements, musicians, designers and restaurants. It’s a shambolic representation of London’s creative forces, but does it go beyond that?
Our Retail Strategy Director, Victoria Pascoe gives her thoughts on retail spaces. The good and the not so.
The campaign encourages parents to talk to their children to make them aware what is right and what isn’t. Ultimately, the thought is that a dialogue between parent and child is the best way to protect them from abuse, but also that it is probably easier to do than they might imagine. But rather than [...]
Sunday night’s star studded Oscars was not just a big event for the movie industry, but for brands as well. Our Head of Strategy Bambos Neophytou was asked to share his thoughts on BBC Radio 2′s Drivetime.
For most people who are still battling with regular printers on a daily basis (just look at the piles of paper with unidentifiable ink marks next to any given printer in any given office) the concept of 3D printing probably seem futuristic the very least.
We have made it into Campaign’s School Report for the first time in our history, and scored a rather nice 7. A grade any higher would have required skipping the school disco or bribing teachers with red apples, which we thought were out of the question. But the hard work continues!
The Centre for Retail Research (CRR) says that within the next five years, one in five traditional stores will cease to be. Which means some high street stores have the same expiry date as a can of beans. Don’t know about you, but I don’t see many stores fighting to survive and changing their retail marketing tactics.
“It has been proven that couples who meet online share personal information faster and relationships become intense sooner than those of couples who first meet face to face. Translating this to shopping, we see that those who have flirted with their purchases from afar and have high intentions to buy are more likely to make speedy transactions in-store.”
Thoughts from a self-confessed bad Facebooker, our new strategy intern Issy Millet.
Our route to More Interesting. Forget quantum leaps. Don’t try to radically rethink the universe. Instead focus on the very near future.
Inferno Meets… A series of interviews with interesting, creative talents. Part 1, we met with Oliver Goodrum, a young independent film maker.
We are an advertising agency. We are an ideas business. We do many things. We create advertising for the likes of Sky, NSPCC, toptable & Nokia . Online activations for Linkedin. Facebook apps for Unilever.
It had to be checked out. The talk of the social media folks, the wet dream of internet anthropologists: the lolcat exhibition. Or, LOLcat – Teh Exhibishun – as the official version goes.
Campaign Magazine’s half-term reports.
We’ve been blessed with some pretty bloody awesome concierges here at Inferno. One of them, the lovely Lucy BB, wrote a little piece about our other girl, the equally lovely Laura: When she’s not meeting and greeting clients, writing cryptic questions for the Friday Quiz or ordering vast quantities of liquor for the bar, Inferno’s concierge Laura [...]
Global thinking without a global network. We are one office; 120 people in London. And we don’t have any plans to open up another one any time soon. But that doesn’t stop us from working globally with Nokia.
toptable therefore needed a memorable campaign to make them front of mind again in 2013, an impactful concept that would re-establish their brand story and drive trial. Our solution was very simple, go back to the root of what dining can do for us; but have ‘the table’ tell the story. Because a table, is more than just a table, it’s a witness and a stage for some of the most memorable moments in our lives.
Whenever D&AD host one of their President’s Lectures it sure to feature some really influential people and opinions. This session was entitled #DigitalRevolution and featured a range of opinion leaders from the digital realms.
War is always tragic, put has also pushed our creativity in surprising ways.
Last Sunday I went to see Genesis, the photography exhibition of Sebastião Salgado. Salgado spent eight years travelling to thirty-two of the most isolated regions on the planet, experiencing extreme weather and the toughest environments to capture the root of us – nature.
This is our creative philosophy. In 2013 everything is an advertising channel. Wherever you turn in the world, a brand is fighting for your headspace.
Elderflower seemed to be the trend last Friday, when we put Tom Cruise in shame and turned our kitchen into a cocktail making central. The mission was to find a signature drink for Inferno for 2013 that captures our ethos, and to get smoothly tipsy in the process. Both goals were successfully achieved.
Since brands develop personality and behave like real people they can be segmented by group of similar attitude; just like people. When I saw the ‘not normal’ commercial for Mini, I realised that this brand and all its mates reminded me of something: they are the teenagers of the brand society.
It’s all too often in advertising that you’re tasked to create work for things that you don’t necessarily believe in: gadgets that’ll free the public from their limp, listless lives, world-changing new pizza flavours that consist of a hotdog stuffed in the crust, and anything that is so remarkably bland that you hit default and cast a cat or dog in it.
Yahoo!, the internet giant has been going through a lot of interesting changes recently. Jani, one of our strategists, has been mulling some thoughts on the brand and its strategy.
Following our win of the RESCUE Remedy account last year, we have successfully delivered a multi-channel campaign for RESCUE Night. It was a really lovely brief, and the pitch winning creative was so well received that we ran with the original concept.
Last night we made our Social Media Week debut as we hosted a talk entitled Weird, Wonderful & WTF. Our very own digital strategy director Luis Carranza took to the floor in front of an sizeable audience.
If we do something about child cruelty today, we can stop it happening tomorrow. Prevention BEFORE cruelty. It’s as simple as that.
It’s the key to ending abuse and neglect towards children. Our commercial takes place before any cruelty has occurred.
Infest 2013. The good, glad and bubbly.
Here’s a little short story about how one innocent industry event can result in a nihilistic soul-searching session.