Our brand new film for NSPCC goes live this Monday and has caught the attention of Marketing Week. “Amy” uses a slightly different approach from the usual child abuse appeals and focusses on innocence and beauty rather than sad or negative imagery. Powerful does not necessarily mean shocking, we think.
The merest mention of ‘Nando’s provokes spontaneous expressions of craving (’Mmmmmmm!’, ‘Gimmme gimmeeeee!’, ‘YUMMMM!’, etc). This campaign celebrates the best ‘Nando’s Noises’ in a series of user generated radio and online ads. Online we also ran a voting phase to find The Ultimate Nando’s Noise.
If we do something about child cruelty today, we can stop it happening tomorrow. Prevention BEFORE cruelty. It’s as simple as that.
It’s the key to ending abuse and neglect towards children. Our commercial takes place before any cruelty has occurred.
It had to be checked out. The talk of the social media folks, the wet dream of internet anthropologists: the lolcat exhibition. Or, LOLcat – Teh Exhibishun – as the official version goes.
“It has been proven that couples who meet online share personal information faster and relationships become intense sooner than those of couples who first meet face to face. Translating this to shopping, we see that those who have flirted with their purchases from afar and have high intentions to buy are more likely to make speedy transactions in-store.”
As an agency we are truly proud of all the work that we do, so every now and then it’s nice to hear some praise from outside, too. Last night we won Silver at the British Arrows (formerly known as British Television Advertising Awards) for The $#*! Kids Say we did for NSPCC. Thank you.
The David Bowie retrospective at Victoria & Albert Museum is proving to be the most successful exhibition in the museum’s history. It virtually sold out within weeks of the opening in March – meaning people booking their slot as far ahead as August. Does it live up to the hype and should you care?
The London Eye is a global icon – but visitor numbers were slipping. We devised a series of in-capsule experience packages designed to offer more than just a unique view of the capital: a Valentine’s capsule with champagne and chocolates; a private dining capsule with fine wine and haute cuisine.
Global thinking without a global network. We are one office; 120 people in London. And we don’t have any plans to open up another one any time soon. But that doesn’t stop us from working globally with Nokia.
Yahoo!, the internet giant has been going through a lot of interesting changes recently. Jani, one of our strategists, has been mulling some thoughts on the brand and its strategy.
A press campaign which ran before, during and after the Olympics. The problem was, every brand wanted to communicate Olympic themed press ads during this time, so standing out was key.
We can officially announce the exciting news today that we’ve been appointed by Rescue Remedy to handle their UK advertising account. We can’t wait to get cracking with some work.
This is our creative philosophy. In 2012 everything is an advertising channel. Wherever you turn in the world, a brand is fighting for your headspace.
Elderflower seemed to be the trend last Friday, when we put Tom Cruise in shame and turned our kitchen into a cocktail making central. The mission was to find a signature drink for Inferno for 2013 that captures our ethos, and to get smoothly tipsy in the process. Both goals were successfully achieved.
Here’s a little short story about how one innocent industry event can result in a nihilistic soul-searching session.
We are delighted we have been sentenced to The Dungeons after a pitch. We are to be relaunching this exciting Merlin Entertainment pan European brand. The London Dungeon will be moving to a more central location, right next to another Merlin attraction, the EDF Energy London Eye on the South Bank.
Our route to More Interesting. Forget quantum leaps. Don’t try to radically rethink the universe. Instead focus on the very near future.
Social media is drowning in cat gifs and grammatically challenged idiotic blabber. Luckily we are starting to see a growing trend of slow and crafted communication. Let’s not let the art of conversation die.
Outside of work, a couple of our employees help to run the YCC. Their mission: to inspire creative thinking and ideas generation across all disciplines.
If you find yourself wandering the street of Shoreditch between now and Thursday, pop in at Blackall Studios and get inspired by some seriously impressive work from the brightest young talent in the country, Central Saint Martins 3rd year Graphic Design students.
The launch of new additions to the Nokia Lumia range marked a new chapter for Nokia and so a new look & feel was needed to reflect that. Enter ‘This is Lumia’.
2013. A whole year with an unlucky number. This year like all others we’ve pulled together some predictions of trends that might end up impacting the work we’ll be doing and conversations we’ll be having in the year ahead.
Since brands develop personality and behave like real people they can be segmented by group of similar attitude; just like people. When I saw the ‘not normal’ commercial for Mini, I realised that this brand and all its mates reminded me of something: they are the teenagers of the brand society.
Every now and then it’s alright to blow your own horn a little bit, no? For us it’s that time, today: a few mentions in the fresh issue of Campaign
BSkyB has split the bulk of its £25 million direct marketing account between Elvis, Kitcatt Nohr Digitas and Inferno.
We have made it into Campaign’s School Report for the first time in our history, and scored a rather nice 7. A grade any higher would have required skipping the school disco or bribing teachers with red apples, which we thought were out of the question. But the hard work continues!
The $#*! Kids Say is a short film directed by Amanda Boyle for the NSPCC, asking you to trust your instincts when you think things aren’t quite as they should be. If you’re worried about a child, need advice, or want to talk, ‘don’t wait until you’re certain’.
Inferno Meets… A series of interviews with interesting, creative talents. Part 1, we met with Oliver Goodrum, a young independent film maker.
Despite challenging economic conditions we’re very proud to see the Inferno name moving higher up the financial performance league table.
If we can open peoples’ eyes and minds to the amazing all around them, they feel more positive about their day, about life, and their interactions with the world. And we will give the device an integral role in how people discover, create and share the amazing everyday.
We created ‘This Guy’, a competition amongst the media agencies of London, to immerse their staff in the LinkedIn product, and learn the advertiser benefits of LinkedIn along the way.
See for yourself at www.themanwhomadehisownluck.com
toptable therefore needed a memorable campaign to make them front of mind again in 2013, an impactful concept that would re-establish their brand story and drive trial. Our solution was very simple, go back to the root of what dining can do for us; but have ‘the table’ tell the story. Because a table, is more than just a table, it’s a witness and a stage for some of the most memorable moments in our lives.
Sunday night’s star studded Oscars was not just a big event for the movie industry, but for brands as well. Our Head of Strategy Bambos Neophytou was asked to share his thoughts on BBC Radio 2′s Drivetime.
Inferno Chief Creative Officer Al Young has lent his voice and his opinions to the team at The Raconteur, a magazine featured in today’s Times. In the feature he sheds some light on the peculiar world of the ‘e-cigarette’ and assesses what could be next (or not) for the futuristic puffer.
Whenever D&AD host one of their President’s Lectures it sure to feature some really influential people and opinions. This session was entitled #DigitalRevolution and featured a range of opinion leaders from the digital realms.