This is our creative philosophy. In 2013 everything is an advertising channel. Wherever you turn in the world, a brand is fighting for your headspace.
Our Retail Strategy Director, Victoria Pascoe gives her thoughts on retail spaces. The good and the not so.
Campaign Magazine’s half-term reports.
It had to be checked out. The talk of the social media folks, the wet dream of internet anthropologists: the lolcat exhibition. Or, LOLcat – Teh Exhibishun – as the official version goes.
The David Bowie retrospective at Victoria & Albert Museum is proving to be the most successful exhibition in the museum’s history. It virtually sold out within weeks of the opening in March – meaning people booking their slot as far ahead as August. Does it live up to the hype and should you care?
toptable therefore needed a memorable campaign to make them front of mind again in 2013, an impactful concept that would re-establish their brand story and drive trial. Our solution was very simple, go back to the root of what dining can do for us; but have ‘the table’ tell the story. Because a table, is more than just a table, it’s a witness and a stage for some of the most memorable moments in our lives.
(Warning: may contain strong and offensive language) It was announced earlier this week that VICE, the once notorious magazine for the coolest of kids, will sell a 5% stake to Rupert Murdoch’s 21st Century Fox. Contrary to the public rage on Facebook and Twitter, this is not the tragic, final nail in its edgy coffin, [...]
Our new campaign for the Fairtrade Foundation launched on Monday. The idea is simple – to demonstrate the power we all have to help farmers in the developing world get a fair price for their crops, simply by buying Fairtrade.
What happens when you leave a load of huge pumpkins and a pile of knives in the kitchen of a creative agency on the last day of October? This.
Last night we made our Social Media Week debut as we hosted a talk entitled Weird, Wonderful & WTF. Our very own digital strategy director Luis Carranza took to the floor in front of an sizeable audience.
Ghassan is one of the oldest jewellery brands in the middle east, with generations of experience dating back to 1885. Ghassan had never established a clearly defined brand, nor had it ever directly communicated with consumers. All that was about to change.
Inferno was appointed to deliver a confident and innovative communications campaign to position Sky as the number one choice in the market, differentiating it from an increasingly complicated competitive set.
If you find yourself wandering the street of Shoreditch between now and Thursday, pop in at Blackall Studios and get inspired by some seriously impressive work from the brightest young talent in the country, Central Saint Martins 3rd year Graphic Design students.
Our route to More Interesting. Forget quantum leaps. Don’t try to radically rethink the universe. Instead focus on the very near future.
Last Sunday I went to see Genesis, the photography exhibition of Sebastião Salgado. Salgado spent eight years travelling to thirty-two of the most isolated regions on the planet, experiencing extreme weather and the toughest environments to capture the root of us – nature.
Infest 2013. The good, glad and bubbly.
Following our win of the RESCUE Remedy account last year, we have successfully delivered a multi-channel campaign for RESCUE Night. It was a really lovely brief, and the pitch winning creative was so well received that we ran with the original concept.
Inferno Meets… A series of interviews with interesting, creative talents. Part 1, we met with Oliver Goodrum, a young independent film maker.
One the perennial problems from the agency-view of the world, is how quickly we get bored of things. We always seem to be moving on to the next big thing. It makes sense to be aware of new trends, but sometimes we prioritise this at the expense of having a more accurate picture of reality. [...]
Some years ago, I was talking with the founder of TORKE+CC about how fast the digital arrived, how fast people embraced it, and how fast everyone would grow tired of it and get back to the “real” world. Because after all, we tried to justify, enough would be enough at some point. Well, some more years have passed and I realise that we weren’t necessarily right. But we weren’t necessarily wrong either.
We’ve been blessed with some pretty bloody awesome concierges here at Inferno. One of them, the lovely Lucy BB, wrote a little piece about our other girl, the equally lovely Laura: When she’s not meeting and greeting clients, writing cryptic questions for the Friday Quiz or ordering vast quantities of liquor for the bar, Inferno’s concierge Laura [...]
“It has been proven that couples who meet online share personal information faster and relationships become intense sooner than those of couples who first meet face to face. Translating this to shopping, we see that those who have flirted with their purchases from afar and have high intentions to buy are more likely to make speedy transactions in-store.”
Since brands develop personality and behave like real people they can be segmented by group of similar attitude; just like people. When I saw the ‘not normal’ commercial for Mini, I realised that this brand and all its mates reminded me of something: they are the teenagers of the brand society.
If we do something about child cruelty today, we can stop it happening tomorrow. Prevention BEFORE cruelty. It’s as simple as that.
It’s the key to ending abuse and neglect towards children. Our commercial takes place before any cruelty has occurred.
A Journey Through London Subculture: 1980s to Now presents the wacky underground scene London has hosted for the past three decades: magazines, nightclubs, fashion labels, art movements, musicians, designers and restaurants. It’s a shambolic representation of London’s creative forces, but does it go beyond that?
Social media is drowning in cat gifs and grammatically challenged idiotic blabber. Luckily we are starting to see a growing trend of slow and crafted communication. Let’s not let the art of conversation die.
For most people who are still battling with regular printers on a daily basis (just look at the piles of paper with unidentifiable ink marks next to any given printer in any given office) the concept of 3D printing probably seem futuristic the very least.
It’s all too often in advertising that you’re tasked to create work for things that you don’t necessarily believe in: gadgets that’ll free the public from their limp, listless lives, world-changing new pizza flavours that consist of a hotdog stuffed in the crust, and anything that is so remarkably bland that you hit default and cast a cat or dog in it.
Here’s a little short story about how one innocent industry event can result in a nihilistic soul-searching session.
it will change the way we shop. It will change the way we dress. It will change the way we act. It will change the way we consume entertainment.
The Dungeons is part of the Merlin Entertainment Group and there are now eight Dungeons across Europe. Inferno was briefed to update the entire Dungeons brand and create a stir around the fact that the world famous London Dungeon was moving to the Southbank.
There’s been a lot of chat about how brands should act like humans: be open, friendly, accessible and not afraid of mistakes. If a brand feels like friend with whom you would want to have that boozy Sunday roast, then they’ve got it right. But whatever happened to the ancient truth about about people wanting the one they can’t have?
Outside of work, a couple of our employees help to run the YCC. Their mission: to inspire creative thinking and ideas generation across all disciplines.
Whenever D&AD host one of their President’s Lectures it sure to feature some really influential people and opinions. This session was entitled #DigitalRevolution and featured a range of opinion leaders from the digital realms.
Next Friday sees the third edition of our Breakfast Briefing series. Our guest is creative technologist Jessi baker, who will cast light over storytelling in our hyper connected world. Storytelling has been the buzzword among the marketing and media people for quite a while now, but there’s still a few that get it right – and on multiple levels.