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FCB Inferno

Hello hello. You probably know by now that we have joined the global FCB family and had a bit of a makeover. And you've all been dying to see our new website, haven't you? Well, we are happy to announce that the wait is nearly over. But since we want it to look superb, it's going to take a few more days...(ok, not more than eight). As we all know, there's no rushing beauty. Patience, my friend, patience!

Have a great day. And oh, our current site is still pretty nice. Feel free to stay.

If you find yourself wandering the street of Shoreditch between now and Thursday, pop in at Blackall Studios and get inspired by some seriously impressive work from the brightest young talent in the country, Central Saint Martins 3rd year Graphic Design students.

Blog

It’s all too often in advertising that you’re tasked to create work for things that you don’t necessarily believe in: gadgets that’ll free the public from their limp, listless lives, world-changing new pizza flavours that consist of a hotdog stuffed in the crust, and anything that is so remarkably bland that you hit default and cast a cat or dog in it.

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Here’s a little short story about how one innocent industry event can result in a nihilistic soul-searching session.

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Campaign Magazine’s half-term reports.

IN THE NEWS

One the perennial problems from the agency-view of the world, is how quickly we get bored of things. We always seem to be moving on to the next big thing. It makes sense to be aware of new trends, but sometimes we prioritise this at the expense of having a more accurate picture of reality. [...]

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it will change the way we shop. It will change the way we dress. It will change the way we act. It will change the way we consume entertainment.

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War is always tragic, put has also pushed our creativity in surprising ways.

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Thoughts from a self-confessed bad Facebooker, our new strategy intern Issy Millet.

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It had to be checked out. The talk of the social media folks, the wet dream of internet anthropologists: the lolcat exhibition. Or, LOLcat – Teh Exhibishun – as the official version goes.

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Yahoo!, the internet giant has been going through a lot of interesting changes recently. Jani, one of our strategists, has been mulling some thoughts on the brand and its strategy.

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The David Bowie retrospective at Victoria & Albert Museum is proving to be the most successful exhibition in the museum’s history. It virtually sold out within weeks of the opening in March – meaning people booking their slot as far ahead as August. Does it live up to the hype and should you care?

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A Journey Through London Subculture: 1980s to Now presents the wacky underground scene London has hosted for the past three decades: magazines, nightclubs, fashion labels, art movements, musicians, designers and restaurants. It’s a shambolic representation of London’s creative forces, but does it go beyond that?

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Next Friday sees the third edition of our Breakfast Briefing series. Our guest is creative technologist Jessi baker, who will cast light over storytelling in our hyper connected world. Storytelling has been the buzzword among the marketing and media people for quite a while now, but there’s still a few that get it right – and on multiple levels.

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Inferno Meets… A series of interviews with interesting, creative talents. Part 1, we met with Oliver Goodrum, a young independent film maker.

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Our Retail Strategy Director, Victoria Pascoe gives her thoughts on retail spaces. The good and the not so.

IN THE NEWS

The Centre for Retail Research (CRR) says that within the next five years, one in five traditional stores will cease to be. Which means some high street stores have the same expiry date as a can of beans. Don’t know about you, but I don’t see many stores fighting to survive and changing their retail marketing tactics.

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YOUNG CREATIVE COUNCIL

Outside of work, a couple of our employees help to run the YCC. Their mission: to inspire creative thinking and ideas generation across all disciplines.

YOUNG CREATIVE COUNCIL

Inferno has launched a new campaign for The Money Advice Service (MAS). The work serves to drive awareness and use of MAS, to help people with any questions about money.

Work: ASK ‘MA’

The Dungeons is part of the Merlin Entertainment Group and there are now eight Dungeons across Europe. Inferno was briefed to update the entire Dungeons brand and create a stir around the fact that the world famous London Dungeon was moving to the Southbank.

Work: RE-LAUNCH

CAPTOLOGY

Global thinking without a global network. We are one office; 120 people in London. And we don’t have any plans to open up another one any time soon. But that doesn’t stop us from working globally with Nokia.

CAPTOLOGY

For most people who are still battling with regular printers on a daily basis (just look at the piles of paper with unidentifiable ink marks next to any given printer in any given office) the concept of 3D printing probably seem futuristic the very least.

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Following our win of the RESCUE Remedy account last year, we have successfully delivered a multi-channel campaign for RESCUE Night. It was a really lovely brief, and the pitch winning creative was so well received that we ran with the original concept.

Work: RESCUE NIGHT

Last night we made our Social Media Week debut as we hosted a talk entitled Weird, Wonderful & WTF. Our very own digital strategy director Luis Carranza took to the floor in front of an sizeable audience.

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Whenever D&AD host one of their President’s Lectures it sure to feature some really influential people and opinions. This session was entitled #DigitalRevolution and featured a range of opinion leaders from the digital realms.

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We’ve been blessed with some pretty bloody awesome concierges here at Inferno. One of them, the lovely Lucy BB, wrote a little piece about our other girl, the equally lovely Laura: When she’s not meeting and greeting clients, writing cryptic questions for the Friday Quiz or ordering vast quantities of liquor for the bar, Inferno’s concierge Laura [...]

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Inferno was appointed to deliver a confident and innovative communications campaign to position Sky as the number one choice in the market, differentiating it from an increasingly complicated competitive set.

Work: THE SKY DIFFERENCE

THE WORLD NEEDS MORE INTERESTING

This is our creative philosophy. In 2013 everything is an advertising channel. Wherever you turn in the world, a brand is fighting for your headspace.

THE WORLD NEEDS MORE INTERESTING

(Warning: may contain strong and offensive language) It was announced earlier this week that VICE, the once notorious magazine for the coolest of kids, will sell a 5% stake to Rupert Murdoch’s 21st Century Fox. Contrary to the public rage on Facebook and Twitter, this is not the tragic, final nail in its edgy coffin, [...]

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Since brands develop personality and behave like real people they can be segmented by group of similar attitude; just like people. When I saw the ‘not normal’ commercial for Mini, I realised that this brand and all its mates reminded me of something: they are the teenagers of the brand society.

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We have made it into Campaign’s School Report for the first time in our history, and scored a rather nice 7. A grade any higher would have required skipping the school disco or bribing teachers with red apples, which we thought were out of the question. But the hard work continues!

IN THE NEWS

Sunday night’s star studded Oscars was not just a big event for the movie industry, but for brands as well. Our Head of Strategy Bambos Neophytou was asked to share his thoughts on BBC Radio 2′s Drivetime.

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Last Sunday I went to see Genesis, the photography exhibition of Sebastião Salgado. Salgado spent eight years travelling to thirty-two of the most isolated regions on the planet, experiencing extreme weather and the toughest environments to capture the root of us – nature.

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WHO WE ARE

We are an advertising agency. We are an ideas business. We do many things. We create advertising for the likes of Sky, NSPCC, toptable & Nokia . Online activations for Linkedin. Facebook apps for Unilever.

WHO WE ARE

Infest 2013. The good, glad and bubbly.

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toptable therefore needed a memorable campaign to make them front of mind again in 2013, an impactful concept that would re-establish their brand story and drive trial. Our solution was very simple, go back to the root of what dining can do for us; but have ‘the table’ tell the story. Because a table, is more than just a table, it’s a witness and a stage for some of the most memorable moments in our lives.

Work: I AM A TABLE