Inferno

I like this advert. I know I am not allowed to say I ‘like’ this advert, because it is both appalling and embarrassing, according to Sir Martin Sorrell. Given that it comes from one of his agencies in New York, I imagine there will be a slightly longer unemployment line there by the end of [...]

Across the world, there’s more that unites us, than separates us, including why we travel.

I thought this whole Klout hype would be dying by now. But apparently not, as articles about its influence and excellence and overwhelming beauty keep popping up. “Klout is on its way to becoming an integral part of the job search and recruiting process for many individuals and companies” stated the mighty Forbes a few [...]

On Wednesday Anna & I descended into the depths of the East-End to stare on as the ‘Creative Socials‘ (a collection of London’s Creative Directors) discussed the art of NO! When is it ok to accept someone telling you NO!? And when it’s better to react to NO! with a swift punch to the face. [...]

We might be based in Covent Garden (and now in San Francisco as well…hello sun!) but have our Inferno troops spread around the world. Our Captology network has been busy scooping growing trends and all things interesting and in their respective neighbourhoods. Let’s start in Brazil, where the lovely Bruna is reporting about a sonic [...]

If we can open peoples’ eyes and minds to the amazing all around them, they feel more positive about their day, about life, and their interactions with the world. And we will give the device an integral role in how people discover, create and share the amazing everyday.

Toys, toys, toys. This week’s most brilliant finding goes to one of our creatives, Dave M. The idea of this website, called Child’s Own, is simple and overwhelmingly endearing (even to someone who only likes kids when they are clean, calm and mute): take your child’s drawing, send it to these guys and they make a toy out [...]

We were asked to help deliver long term behaviour change and category growth by repositioning Hellmann’s as more than just a condiment.

Nandos advertising in South Africa has a long history of being brazen. Their work is sometimes banned, often controversial, always talked about. Audiences genuinely want to see the next instalment which is a sadly, a very rare thing in our field. A few weeks back they spoofed an ad for insurance brand Santam that features [...]

The merest mention of ‘Nando’s provokes spontaneous expressions of craving (’Mmmmmmm!’, ‘Gimmme gimmeeeee!’, ‘YUMMMM!’, etc). This campaign celebrates the best ‘Nando’s Noises’ in a series of user generated radio and online ads. Online we also ran a voting phase to find The Ultimate Nando’s Noise.

This is the current cover of Time magazine that is causing some controversy at the moment. I’m normally all for shock tactics but this just feels wrong. I understand that Time magazine has a remit to cover things that are of interest on an international level, which of course breast feeding is, but to raise [...]

After the success of Route 66, Auto Trader once again came to us to boost their Facebook fan base. We created a competition where fans could win one of three amazing road trips, each engrained with their own unique personality. To win you just had to tell us which one was perfect for you.

I listen to music all the time. Whilst I am at work, in the gym, in the car, at home, wherever, but I don’t buy music, I don’t own music, and nor do I intend to own music ever again. I do this all legally and contribute to the artists on a regular basis. I, [...]