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One the perennial problems from the agency-view of the world, is how quickly we get bored of things. We always seem to be moving on to the next big thing. It makes sense to be aware of new trends, but sometimes we prioritise this at the expense of having a more accurate picture of reality. [...]
BSkyB has split the bulk of its £25 million direct marketing account between Elvis, Kitcatt Nohr Digitas and Inferno.
Social media is drowning in cat gifs and grammatically challenged idiotic blabber. Luckily we are starting to see a growing trend of slow and crafted communication. Let’s not let the art of conversation die.
Yahoo!, the internet giant has been going through a lot of interesting changes recently. Jani, one of our strategists, has been mulling some thoughts on the brand and its strategy.
The London Eye is a global icon – but visitor numbers were slipping. We devised a series of in-capsule experience packages designed to offer more than just a unique view of the capital: a Valentine’s capsule with champagne and chocolates; a private dining capsule with fine wine and haute cuisine.
We created ‘This Guy’, a competition amongst the media agencies of London, to immerse their staff in the LinkedIn product, and learn the advertiser benefits of LinkedIn along the way.
See for yourself at www.themanwhomadehisownluck.com
Our very own Bambos, Head of Strategy here at Inferno was invited to discuss his thoughts on Brand Obama/Brand Romney on the BBC World News, during the 2012 US Presidential Elections.
Elderflower seemed to be the trend last Friday, when we put Tom Cruise in shame and turned our kitchen into a cocktail making central. The mission was to find a signature drink for Inferno for 2013 that captures our ethos, and to get smoothly tipsy in the process. Both goals were successfully achieved.
As an agency we are truly proud of all the work that we do, so every now and then it’s nice to hear some praise from outside, too. Last night we won Silver at the British Arrows (formerly known as British Television Advertising Awards) for The $#*! Kids Say we did for NSPCC. Thank you.
Last night we made our Social Media Week debut as we hosted a talk entitled Weird, Wonderful & WTF. Our very own digital strategy director Luis Carranza took to the floor in front of an sizeable audience.
A press campaign which ran before, during and after the Olympics. The problem was, every brand wanted to communicate Olympic themed press ads during this time, so standing out was key.
Sunday night’s star studded Oscars was not just a big event for the movie industry, but for brands as well. Our Head of Strategy Bambos Neophytou was asked to share his thoughts on BBC Radio 2′s Drivetime.
Whenever D&AD host one of their President’s Lectures it sure to feature some really influential people and opinions. This session was entitled #DigitalRevolution and featured a range of opinion leaders from the digital realms.
Inferno Meets… A series of interviews with interesting, creative talents. Part 1, we met with Oliver Goodrum, a young independent film maker.
2013. A whole year with an unlucky number. This year like all others we’ve pulled together some predictions of trends that might end up impacting the work we’ll be doing and conversations we’ll be having in the year ahead.
Here’s a little short story about how one innocent industry event can result in a nihilistic soul-searching session.
“It has been proven that couples who meet online share personal information faster and relationships become intense sooner than those of couples who first meet face to face. Translating this to shopping, we see that those who have flirted with their purchases from afar and have high intentions to buy are more likely to make speedy transactions in-store.”
Our route to More Interesting. Forget quantum leaps. Don’t try to radically rethink the universe. Instead focus on the very near future.
We’ve been blessed with some pretty bloody awesome concierges here at Inferno. One of them, the lovely Lucy BB, wrote a little piece about our other girl, the equally lovely Laura: When she’s not meeting and greeting clients, writing cryptic questions for the Friday Quiz or ordering vast quantities of liquor for the bar, Inferno’s concierge Laura [...]
We have made it into Campaign’s School Report for the first time in our history, and scored a rather nice 7. A grade any higher would have required skipping the school disco or bribing teachers with red apples, which we thought were out of the question. But the hard work continues!
Outside of work, a couple of our employees help to run the YCC. Their mission: to inspire creative thinking and ideas generation across all disciplines.
Since brands develop personality and behave like real people they can be segmented by group of similar attitude; just like people. When I saw the ‘not normal’ commercial for Mini, I realised that this brand and all its mates reminded me of something: they are the teenagers of the brand society.
Despite challenging economic conditions we’re very proud to see the Inferno name moving higher up the financial performance league table.
If we do something about child cruelty today, we can stop it happening tomorrow. Prevention BEFORE cruelty. It’s as simple as that.
It’s the key to ending abuse and neglect towards children. Our commercial takes place before any cruelty has occurred.
We are an advertising agency. We are an ideas business. We do many things. We create broadcast for the likes of Nokia, NSPCC and Legal & General. Online activations for Linkedin. Facebook apps for Unilever. Outdoor for Kiss FM. And retail spaces for Electrolux.
Our Retail Strategy Director, Victoria Pascoe gives her thoughts on retail spaces. The good and the not so.
The David Bowie retrospective at Victoria & Albert Museum is proving to be the most successful exhibition in the museum’s history. It virtually sold out within weeks of the opening in March – meaning people booking their slot as far ahead as August. Does it live up to the hype and should you care?
How to build a portfolio? What is a WIP? How to get a placement? Do I need a partner? Getting one’s foot in the heavy door that leads to the wonderland of advertising is not exactly simple, and definitely raises some questions.
If we can open peoples’ eyes and minds to the amazing all around them, they feel more positive about their day, about life, and their interactions with the world. And we will give the device an integral role in how people discover, create and share the amazing everyday.
We needed to bring beer connoisseurs into the St Stefanus story without it feeling like they were being lectured or marketed to – they want to discover great beers for themselves. Everything had to feel ‘authentic’, small batch and true to the monastic origins of the product.
We wanted to fight the expected, to disrupt and delight our shoppers. Using striking and surprising engagements, we wanted to create richer retail moments that sparked curiosity about the Nokia range.
Our brand new film for NSPCC goes live this Monday and has caught the attention of Marketing Week. “Amy” uses a slightly different approach from the usual child abuse appeals and focusses on innocence and beauty rather than sad or negative imagery. Powerful does not necessarily mean shocking, we think.
It had to be checked out. The talk of the social media folks, the wet dream of internet anthropologists: the lolcat exhibition. Or, LOLcat – Teh Exhibishun – as the official version goes.
Every now and then it’s alright to blow your own horn a little bit, no? For us it’s that time, today: a few mentions in the fresh issue of Campaign
This is our creative philosophy. In 2012 everything is an advertising channel. Wherever you turn in the world, a brand is fighting for your headspace.
