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FCB Inferno

Hello hello. You probably know by now that we have joined the global FCB family and had a bit of a makeover. And you've all been dying to see our new website, haven't you? Well, we are happy to announce that the wait is nearly over. But since we want it to look superb, it's going to take a few more days...(ok, not more than eight). As we all know, there's no rushing beauty. Patience, my friend, patience!

Have a great day. And oh, our current site is still pretty nice. Feel free to stay.

Sunday night’s star studded Oscars was not just a big event for the movie industry, but for brands as well. Our Head of Strategy Bambos Neophytou was asked to share his thoughts on BBC Radio 2′s Drivetime.

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Our Retail Strategy Director, Victoria Pascoe gives her thoughts on retail spaces. The good and the not so.

IN THE NEWS

There’s been a lot of chat about how brands should act like humans: be open, friendly, accessible and not afraid of mistakes. If a brand feels like friend with whom you would want to have that boozy Sunday roast, then they’ve got it right. But whatever happened to the ancient truth about about people wanting the one they can’t have?

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A Journey Through London Subculture: 1980s to Now presents the wacky underground scene London has hosted for the past three decades: magazines, nightclubs, fashion labels, art movements, musicians, designers and restaurants. It’s a shambolic representation of London’s creative forces, but does it go beyond that?

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it will change the way we shop. It will change the way we dress. It will change the way we act. It will change the way we consume entertainment.

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The Dungeons is part of the Merlin Entertainment Group and there are now eight Dungeons across Europe. Inferno was briefed to update the entire Dungeons brand and create a stir around the fact that the world famous London Dungeon was moving to the Southbank.

Work: RE-LAUNCH

Our new campaign for the Fairtrade Foundation launched on Monday. The idea is simple – to demonstrate the power we all have to help farmers in the developing world get a fair price for their crops, simply by buying Fairtrade.

Work: FINDING HANNAH

Thoughts from a self-confessed bad Facebooker, our new strategy intern Issy Millet.

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It had to be checked out. The talk of the social media folks, the wet dream of internet anthropologists: the lolcat exhibition. Or, LOLcat – Teh Exhibishun – as the official version goes.

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Elderflower seemed to be the trend last Friday, when we put Tom Cruise in shame and turned our kitchen into a cocktail making central. The mission was to find a signature drink for Inferno for 2013 that captures our ethos, and to get smoothly tipsy in the process. Both goals were successfully achieved.

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toptable therefore needed a memorable campaign to make them front of mind again in 2013, an impactful concept that would re-establish their brand story and drive trial. Our solution was very simple, go back to the root of what dining can do for us; but have ‘the table’ tell the story. Because a table, is more than just a table, it’s a witness and a stage for some of the most memorable moments in our lives.

Work: I AM A TABLE

Ghassan is one of the oldest jewellery brands in the middle east, with generations of experience dating back to 1885. Ghassan had never established a clearly defined brand, nor had it ever directly communicated with consumers. All that was about to change.

Work: SHINE

Inferno Meets… A series of interviews with interesting, creative talents. Part 1, we met with Oliver Goodrum, a young independent film maker.

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THE WORLD NEEDS MORE INTERESTING

This is our creative philosophy. In 2013 everything is an advertising channel. Wherever you turn in the world, a brand is fighting for your headspace.

THE WORLD NEEDS MORE INTERESTING

We’ve been blessed with some pretty bloody awesome concierges here at Inferno. One of them, the lovely Lucy BB, wrote a little piece about our other girl, the equally lovely Laura: When she’s not meeting and greeting clients, writing cryptic questions for the Friday Quiz or ordering vast quantities of liquor for the bar, Inferno’s concierge Laura [...]

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What happens when you leave a load of huge pumpkins and a pile of knives in the kitchen of a creative agency on the last day of October? This.

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Inferno has launched a new campaign for The Money Advice Service (MAS). The work serves to drive awareness and use of MAS, to help people with any questions about money.

Work: ASK ‘MA’

Last Sunday I went to see Genesis, the photography exhibition of Sebastião Salgado. Salgado spent eight years travelling to thirty-two of the most isolated regions on the planet, experiencing extreme weather and the toughest environments to capture the root of us – nature.

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Campaign Magazine’s half-term reports.

IN THE NEWS

It’s all too often in advertising that you’re tasked to create work for things that you don’t necessarily believe in: gadgets that’ll free the public from their limp, listless lives, world-changing new pizza flavours that consist of a hotdog stuffed in the crust, and anything that is so remarkably bland that you hit default and cast a cat or dog in it.

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AMY

If we do something about child cruelty today, we can stop it happening tomorrow. Prevention BEFORE cruelty. It’s as simple as that.
It’s the key to ending abuse and neglect towards children. Our commercial takes place before any cruelty has occurred.

Work: AMY

Following our win of the RESCUE Remedy account last year, we have successfully delivered a multi-channel campaign for RESCUE Night. It was a really lovely brief, and the pitch winning creative was so well received that we ran with the original concept.

Work: RESCUE NIGHT

“It has been proven that couples who meet online share personal information faster and relationships become intense sooner than those of couples who first meet face to face. Translating this to shopping, we see that those who have flirted with their purchases from afar and have high intentions to buy are more likely to make speedy transactions in-store.”

IN THE NEWS

Last night we made our Social Media Week debut as we hosted a talk entitled Weird, Wonderful & WTF. Our very own digital strategy director Luis Carranza took to the floor in front of an sizeable audience.

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Next Friday sees the third edition of our Breakfast Briefing series. Our guest is creative technologist Jessi baker, who will cast light over storytelling in our hyper connected world. Storytelling has been the buzzword among the marketing and media people for quite a while now, but there’s still a few that get it right – and on multiple levels.

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CAPTOLOGY

Global thinking without a global network. We are one office; 120 people in London. And we don’t have any plans to open up another one any time soon. But that doesn’t stop us from working globally with Nokia.

CAPTOLOGY

We have made it into Campaign’s School Report for the first time in our history, and scored a rather nice 7. A grade any higher would have required skipping the school disco or bribing teachers with red apples, which we thought were out of the question. But the hard work continues!

IN THE NEWS

Inferno are an advertising agency who believe we have a responsibility to the world to try and make it a little bit more interesting with every piece of work we do. Let’s face it the world needs more interesting. We also believe that the ‘geeks’ have been complicit in making our world a more interesting [...]

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TEN MINUTES AHEAD

Our route to More Interesting. Forget quantum leaps. Don’t try to radically rethink the universe. Instead focus on the very near future.

TEN MINUTES AHEAD

Yahoo!, the internet giant has been going through a lot of interesting changes recently. Jani, one of our strategists, has been mulling some thoughts on the brand and its strategy.

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One the perennial problems from the agency-view of the world, is how quickly we get bored of things. We always seem to be moving on to the next big thing. It makes sense to be aware of new trends, but sometimes we prioritise this at the expense of having a more accurate picture of reality. [...]

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(Warning: may contain strong and offensive language) It was announced earlier this week that VICE, the once notorious magazine for the coolest of kids, will sell a 5% stake to Rupert Murdoch’s 21st Century Fox. Contrary to the public rage on Facebook and Twitter, this is not the tragic, final nail in its edgy coffin, [...]

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Some years ago, I was talking with the founder of TORKE+CC about how fast the digital arrived, how fast people embraced it, and how fast everyone would grow tired of it and get back to the “real” world. Because after all, we tried to justify, enough would be enough at some point. Well, some more years have passed and I realise that we weren’t necessarily right. But we weren’t necessarily wrong either.

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The Centre for Retail Research (CRR) says that within the next five years, one in five traditional stores will cease to be. Which means some high street stores have the same expiry date as a can of beans. Don’t know about you, but I don’t see many stores fighting to survive and changing their retail marketing tactics.

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Whenever D&AD host one of their President’s Lectures it sure to feature some really influential people and opinions. This session was entitled #DigitalRevolution and featured a range of opinion leaders from the digital realms.

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