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FCB Inferno

Hello hello. You probably know by now that we have joined the global FCB family and had a bit of a makeover. And you've all been dying to see our new website, haven't you? Well, we are happy to announce that the wait is nearly over. But since we want it to look superb, it's going to take a few more days...(ok, not more than eight). As we all know, there's no rushing beauty. Patience, my friend, patience!

Have a great day. And oh, our current site is still pretty nice. Feel free to stay.

A Journey Through London Subculture: 1980s to Now presents the wacky underground scene London has hosted for the past three decades: magazines, nightclubs, fashion labels, art movements, musicians, designers and restaurants. It’s a shambolic representation of London’s creative forces, but does it go beyond that?

Blog

Inferno was appointed to deliver a confident and innovative communications campaign to position Sky as the number one choice in the market, differentiating it from an increasingly complicated competitive set.

Work: THE SKY DIFFERENCE

It had to be checked out. The talk of the social media folks, the wet dream of internet anthropologists: the lolcat exhibition. Or, LOLcat – Teh Exhibishun – as the official version goes.

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THE WORLD NEEDS MORE INTERESTING

This is our creative philosophy. In 2013 everything is an advertising channel. Wherever you turn in the world, a brand is fighting for your headspace.

THE WORLD NEEDS MORE INTERESTING

Last night we made our Social Media Week debut as we hosted a talk entitled Weird, Wonderful & WTF. Our very own digital strategy director Luis Carranza took to the floor in front of an sizeable audience.

Blog

Next Friday sees the third edition of our Breakfast Briefing series. Our guest is creative technologist Jessi baker, who will cast light over storytelling in our hyper connected world. Storytelling has been the buzzword among the marketing and media people for quite a while now, but there’s still a few that get it right – and on multiple levels.

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“It has been proven that couples who meet online share personal information faster and relationships become intense sooner than those of couples who first meet face to face. Translating this to shopping, we see that those who have flirted with their purchases from afar and have high intentions to buy are more likely to make speedy transactions in-store.”

IN THE NEWS

it will change the way we shop. It will change the way we dress. It will change the way we act. It will change the way we consume entertainment.

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WHO WE ARE

We are an advertising agency. We are an ideas business. We do many things. We create advertising for the likes of Sky, NSPCC, toptable & Nokia . Online activations for Linkedin. Facebook apps for Unilever.

WHO WE ARE

Social media is drowning in cat gifs and grammatically challenged idiotic blabber. Luckily we are starting to see a growing trend of slow and crafted communication. Let’s not let the art of conversation die.

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For most people who are still battling with regular printers on a daily basis (just look at the piles of paper with unidentifiable ink marks next to any given printer in any given office) the concept of 3D printing probably seem futuristic the very least.

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Since brands develop personality and behave like real people they can be segmented by group of similar attitude; just like people. When I saw the ‘not normal’ commercial for Mini, I realised that this brand and all its mates reminded me of something: they are the teenagers of the brand society.

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Elderflower seemed to be the trend last Friday, when we put Tom Cruise in shame and turned our kitchen into a cocktail making central. The mission was to find a signature drink for Inferno for 2013 that captures our ethos, and to get smoothly tipsy in the process. Both goals were successfully achieved.

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TEN MINUTES AHEAD

Our route to More Interesting. Forget quantum leaps. Don’t try to radically rethink the universe. Instead focus on the very near future.

TEN MINUTES AHEAD

War is always tragic, put has also pushed our creativity in surprising ways.

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Ghassan is one of the oldest jewellery brands in the middle east, with generations of experience dating back to 1885. Ghassan had never established a clearly defined brand, nor had it ever directly communicated with consumers. All that was about to change.

Work: SHINE

The Dungeons is part of the Merlin Entertainment Group and there are now eight Dungeons across Europe. Inferno was briefed to update the entire Dungeons brand and create a stir around the fact that the world famous London Dungeon was moving to the Southbank.

Work: RE-LAUNCH

We have made it into Campaign’s School Report for the first time in our history, and scored a rather nice 7. A grade any higher would have required skipping the school disco or bribing teachers with red apples, which we thought were out of the question. But the hard work continues!

IN THE NEWS

The campaign encourages parents to talk to their children to make them aware what is right and what isn’t. Ultimately, the thought is that a dialogue between parent and child is the best way to protect them from abuse, but also that it is probably easier to do than they might imagine. But rather than [...]

Work: THE UNDERWEAR RULE

It’s all too often in advertising that you’re tasked to create work for things that you don’t necessarily believe in: gadgets that’ll free the public from their limp, listless lives, world-changing new pizza flavours that consist of a hotdog stuffed in the crust, and anything that is so remarkably bland that you hit default and cast a cat or dog in it.

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toptable therefore needed a memorable campaign to make them front of mind again in 2013, an impactful concept that would re-establish their brand story and drive trial. Our solution was very simple, go back to the root of what dining can do for us; but have ‘the table’ tell the story. Because a table, is more than just a table, it’s a witness and a stage for some of the most memorable moments in our lives.

Work: I AM A TABLE

CAPTOLOGY

Global thinking without a global network. We are one office; 120 people in London. And we don’t have any plans to open up another one any time soon. But that doesn’t stop us from working globally with Nokia.

CAPTOLOGY

We’ve been blessed with some pretty bloody awesome concierges here at Inferno. One of them, the lovely Lucy BB, wrote a little piece about our other girl, the equally lovely Laura: When she’s not meeting and greeting clients, writing cryptic questions for the Friday Quiz or ordering vast quantities of liquor for the bar, Inferno’s concierge Laura [...]

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The David Bowie retrospective at Victoria & Albert Museum is proving to be the most successful exhibition in the museum’s history. It virtually sold out within weeks of the opening in March – meaning people booking their slot as far ahead as August. Does it live up to the hype and should you care?

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What happens when you leave a load of huge pumpkins and a pile of knives in the kitchen of a creative agency on the last day of October? This.

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Inferno are an advertising agency who believe we have a responsibility to the world to try and make it a little bit more interesting with every piece of work we do. Let’s face it the world needs more interesting. We also believe that the ‘geeks’ have been complicit in making our world a more interesting [...]

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Whenever D&AD host one of their President’s Lectures it sure to feature some really influential people and opinions. This session was entitled #DigitalRevolution and featured a range of opinion leaders from the digital realms.

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(Warning: may contain strong and offensive language) It was announced earlier this week that VICE, the once notorious magazine for the coolest of kids, will sell a 5% stake to Rupert Murdoch’s 21st Century Fox. Contrary to the public rage on Facebook and Twitter, this is not the tragic, final nail in its edgy coffin, [...]

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AMY

If we do something about child cruelty today, we can stop it happening tomorrow. Prevention BEFORE cruelty. It’s as simple as that.
It’s the key to ending abuse and neglect towards children. Our commercial takes place before any cruelty has occurred.

Work: AMY

Our new campaign for the Fairtrade Foundation launched on Monday. The idea is simple – to demonstrate the power we all have to help farmers in the developing world get a fair price for their crops, simply by buying Fairtrade.

Work: FINDING HANNAH

Sunday night’s star studded Oscars was not just a big event for the movie industry, but for brands as well. Our Head of Strategy Bambos Neophytou was asked to share his thoughts on BBC Radio 2′s Drivetime.

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Some years ago, I was talking with the founder of TORKE+CC about how fast the digital arrived, how fast people embraced it, and how fast everyone would grow tired of it and get back to the “real” world. Because after all, we tried to justify, enough would be enough at some point. Well, some more years have passed and I realise that we weren’t necessarily right. But we weren’t necessarily wrong either.

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Our Retail Strategy Director, Victoria Pascoe gives her thoughts on retail spaces. The good and the not so.

IN THE NEWS

Inferno Meets… A series of interviews with interesting, creative talents. Part 1, we met with Oliver Goodrum, a young independent film maker.

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Infest 2013. The good, glad and bubbly.

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