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Archive for July, 2009

Tesco API

Wednesday, July 15th, 2009

Tesco.com have released the grocery API (Application Programming Interface)! This has really got people talking here at Inferno.  In basic terms the grocery API makes developing online / mobile applications that link to Tesco.com products very easy. I know it all sounds a bit nerdy, but developments like these (e.g. Amazon) open multiple new avenues of consumer purchasing behavior to marketers.

Webcam creativity

Thursday, July 9th, 2009

Webcams can be used for nicer things than just ads for price comparison websites. Here’s a music video from Sour. The cast were selected from their actual fan base, from many countries around the world.