Tesco.com have released the grocery API (Application Programming Interface)! This has really got people talking here at Inferno.  In basic terms the grocery API makes developing online / mobile applications that link to Tesco.com products very easy. I know it all sounds a bit nerdy, but developments like these (e.g. Amazon) open multiple new avenues of consumer purchasing behavior to marketers.

Tags: Innovation

This entry was posted on Wednesday, July 15th, 2009 at 11:48 am and is filed under Advertising, Digital. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.