Coming to a high street near you soon - Nokia’s new entertainment handset range supported by in-store creative developed by inferno.

This month Nokia hosted its annual Nokia World conference in Stuttgart Germany, where we had the first chance to showcase inferno’s latest retail campaigns for the new Nokia X6, Comes with Music edition and Nokia’s new Ovi services. The campaign aims to educate customers on Nokia’s mobile services such as music, maps and games in an interactive and entertaining way. An enthusiast has posted a walk through video of the mock store which was installed at the event.

Inferno were added to the Nokia agency roster this summer with a global retail remit.

Something we have often discussed with our clients is the honesty you need to have in social media circumstances. If you are great, discuss, if you are not great, discuss, but with an honest hat on, as you are always just one click away from exposure.

Something in recent months that highlights this was when Habitat decided to use trending topic hash tags on twitter such at the Iran revolution, to sell bedside cabinets, and it rightly so, got an absolute social media kicking.

Here is another example where a Honda employee was found out on Facebook, by someone simply searching another social media platform and seeing from Linkedin he was a planner at Honda.

We here at Inferno have discussed how much further Google Earth and Google Maps can go. We now have Street View, so we can get 360° ground level view, but could we ever have a real time ground level view?

Well boffins have got us a step closer to a realization by augmenting various video camera footage on top of Google maps to give ‘a more interesting’ view of the world. And it works. OK, it’s a bit rough, but it has added another dimension to the already awesome Google open API.

So with this sort of technology taking it‘s first steps, does this mean in the future we can set up high definition web cams, maybe on mobile communication towers, plus open access to CCTV etc, and overlay them over Google maps, in order to give us a real time moving, 3D image of what is happening all over the surface of the world at any time?

Well it means it is certainly technically possible, but is it morally possible?