Another great tool for business from Google. Show the world where your business is and track users that find you via Google search.  Change your business listing by analysing the statistical data displayed on the Google dashboard. What users were searching for and where they are searching for it when they found your business could be useful information. Watch the video if your confused… From : http://www.google.com/lbc

We went to a talk the other week  on how the concept of ‘Play’ is integral to moving away from a persuasive form of marketing to a rewarding inclusive and interactive approach. Some key thoughts we took away were to look for ways to help people to ‘let go’ and get them to participate in something enjoyable (be it online or in the real world) with a relevant tie back to what your brand stands for.

The Fun Theory initiative from VW does exactly this, by inviting people to adopt a healthier and greener life by changing behaviour through ‘fun’.  With over 3.5m views in a week, the piano staircase video is doing a hell of a job to seed the idea and elevate the VW brand. Quite nice.

Quite an interesting talk about sound and how it affects people in every day scenarios. Has some great trivia about the worlds most heard ring tone (Hint : it comes from Finland).

If Facebook were a country, it would be the 4th largest in the world - and only three years ago the majority of people outside of universities had never heard of it.

Now that’s a social revolution, if only it came with a national, or even global holiday in its name.

Rory Sutherland claims that a change in perceived value can be just as satisfying as what we consider “real” value.

Publish iPhone applications directly from flash! This is great news for would be app developers who already know AS3 but don’t want to learn objective C. I’m really looking forward to getting my hands on a copy of Flash CS5 (I haven’t even used CS4 yet!).