We went to a talk the other week  on how the concept of ‘Play’ is integral to moving away from a persuasive form of marketing to a rewarding inclusive and interactive approach. Some key thoughts we took away were to look for ways to help people to ‘let go’ and get them to participate in something enjoyable (be it online or in the real world) with a relevant tie back to what your brand stands for.

The Fun Theory initiative from VW does exactly this, by inviting people to adopt a healthier and greener life by changing behaviour through ‘fun’.  With over 3.5m views in a week, the piano staircase video is doing a hell of a job to seed the idea and elevate the VW brand. Quite nice.

Tags: play

This entry was posted on Tuesday, October 20th, 2009 at 6:30 pm and is filed under Branding, Digital, Other things we like. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.