Predictably enough, we do an annual predictions presentation and blog. And it’s nice when something comes to pass.

We had a bit of an epiphany (steady!) watching Nick Griffin squirm on Question Time, and us Twittering in real time. The ‘augmented reality’ - or perhaps ‘augmented virtuality’ would be better? - of a big social event with real time online social media interaction felt like it could be huge during this year’s major events (winter Olympics, World Cup, the inferno party). We blogged about it here.

Then, just last week the BBC went and branded it Social TV. Or maybe we were a little behind the curve? I don’t know. But we do think it’ll be huge, and the race will be on now among brands eager to exploit the new platform opportunities.

This entry was posted on Monday, April 12th, 2010 at 1:26 pm and is filed under Digital, Innovation, Integrated. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.