Having endured a world war and nearly a century  of rapidly changing lifestyles, the Stork brand turns 90 this year. Last weekend Inferno launched an in-store campaign to celebrate this milestone and remind people of the pleasures of home-baking.  With the brand harbouring so much nostalgia -everybody  knows a parent, aunty or grandparent who uses stork- it seemed only right to take visual inspiration from their charming advertising of the 20s, 30s and 40s.

We were very pleased with the look, which we think leverages the brand history and gives great standout. As part of the in-store campaign we gave away a cake recipe from an original 1950s Stork recipe book, some traditional fairy cakes and the chance to win pastry baking lessons together with a very fancy (and expensive) food mixer.

Tags: retail

This entry was posted on Tuesday, June 1st, 2010 at 2:03 pm and is filed under Advertising, Promotion. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.