inferno won a place on the Keep Britain Tidy advertising roster as their lead creative agency in October last year and we were immediately energised by the great creative opportunity, fantastic clients and important cause! KBT briefed us in February on their main campaign for 2010: fighting the war on litter nationally.

The tongue in cheek ‘Bend over and think of England’ campaign – was intended for a larger, more holistic activation platform utilising PR, WOM, Ambient, Merchandising and a variety of ATL, however as the government changed over earlier on this year, so too did the rules and regulations (and budgets!) regarding government-funded communications.

To this particular campaign’s credit, it had already caught the interest of enough Local Authorities that they stood firm with their support of the campaign and generously allocated what they could of their own council budgets to fund the distribution of the creative throughout a range of local media including Bus Backs, 48-sheet sites, 6 sheet sites, postcards, T-shirts, bags, badges and A3 Posters, with a number of them also opting to have their own bespoke titles created including ‘Get Behind Essex’ and ‘Get Behind Northumberland’.

This entry was posted on Monday, July 19th, 2010 at 4:05 pm and is filed under Advertising, Branding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.