This was Inferno+Draftfcb’s first season in the London Dodgeball league. We probably should have started our training early by dodging some wrenches or traffic as it took a little while to get used to the (surprisingly complicated) rules but from the first game on we were hooked.
75% of Copywriters and Art Directors in IPA member agencies are male. 86% of the Digital Creatives are male. 97% of all Creative Directors are male. 50% of consumers are women. Something’s not quite right.
Here’s a question: can an advert be so appalling that you refuse to buy the product or use the service out of principle? Yes, yes it can.
We recently came across a project that is crazy, beautiful and important (well, maybe not crazy but challenging the very least): Project Pressure. The brainchild of Danish photographer, film maker, creative director and adventurer Klaus Thymann aims to tackle the issue of climate change and create art at the same time.
What is it that we do as advertisers? I would like to think there was more of a noble purpose behind what we do, than shift units of product to make a client more money. Whilst it is of course, our charge to do just that from time to time, we do that by creating [...]
It’s still January so we are not officially late, right? Here are our industry predictions for 2014.
It’s that time of the year again: the Superbowl Sunday. Is it just us or has this little sporting event turned into an advertising carnival, when people endure some American football to watch the ads? And is it just us or have these “ads” turned into mini films, talking not about the product but rivalling, dare we say it, art?
Garrod Kirkwood caught our eye via an agency showcase – you know the sessions, when a photography agent comes to an ad agency and lays out their roster in front of our creatives to review. The work is usually at least adequate, there’s no doubt about it, but this time we were blown away a little bit.
Following our marriage with the lovely Draftfcb, we got inspired by romance…It’s so much better when there’s two.
We are extremely lucky here at Inferno: our interns are not only a pleasant bunch of young superstars but also very bright. And they come from various backgrounds. Meet Tom Carr, who studied Politics in Uni, but decided to jump in the advertising bandwagon. Tom wrote a little piece about the power of political poster.
It is true, Christmas advertising has been raised to new heights this year, and it seems to have turned into one giant ad-land snowball fight, with ROI and campaign awards being the prize. And due to millions and millions of pounds being spent, some of those snowballs are causing collateral damage.
The annual Bloomberg New Contemporaries exhibition has quite an impressive history and a proven track record for predicting future big names: for example David Hockney, Damien Hirst and Anthony Gormley have all been part of it in the past.
Twelve things from which our new Head of Visual Output has drawn inspiration during not only his career but also in – life.
Like most ad agencies, we here at Inferno receive a plethora of messages from hopeful graduates every week, who are desperate for a break or even a piece of advice – getting one’s foot in the heavy door of advertising can sometimes seem like a mission if not impossible, then at least very daunting.
Trading at Christmas time is tough. Brands and retailers are squabbling for share of wallet and attention at a time when shoppers don’t want to be bombarded with messages. They are focused on buying gifts for awkward relatives or avoiding the hoards of other shoppers in the supermarket.
The Investment Management industry is facing some interesting challenges at the moment: regulatory changes, pervasive technological advance and increasingly risk-shy clients. We delved deeper into these issues and compiled a little guide for our affiliates.
For most people who are still battling with regular printers on a daily basis (just look at the piles of paper with unidentifiable ink marks next to any given printer in any given office) the concept of 3D printing probably seem futuristic the very least.
What happens when you leave a load of huge pumpkins and a pile of knives in the kitchen of a creative agency on the last day of October? This.
Last Thursday in the crisp autumn air and with the sun shining, we celebrated the opening of London Designer Outlet at its launch event in Wembley. As an outlet located in a city famous for gigs and sporting events, and on the doorstep of the Capital with countless shopping opportunities, we needed to create an iconic London brand rather than just another shopping centre.
A standard Sunday in the office…not.
Here is a brief snap shot of some of the articles about Inferno in the news this month Read the Campaign article here online here Read the Campaign article online here Read the Elite Business article here online Read the Marketing Week article here online Read the LBB article online here
A Journey Through London Subculture: 1980s to Now presents the wacky underground scene London has hosted for the past three decades: magazines, nightclubs, fashion labels, art movements, musicians, designers and restaurants. It’s a shambolic representation of London’s creative forces, but does it go beyond that?
Next Friday sees the third edition of our Breakfast Briefing series. Our guest is creative technologist Jessi baker, who will cast light over storytelling in our hyper connected world. Storytelling has been the buzzword among the marketing and media people for quite a while now, but there’s still a few that get it right – and on multiple levels.
It’s all too often in advertising that you’re tasked to create work for things that you don’t necessarily believe in: gadgets that’ll free the public from their limp, listless lives, world-changing new pizza flavours that consist of a hotdog stuffed in the crust, and anything that is so remarkably bland that you hit default and cast a cat or dog in it.
Some years ago, I was talking with the founder of TORKE+CC about how fast the digital arrived, how fast people embraced it, and how fast everyone would grow tired of it and get back to the “real” world. Because after all, we tried to justify, enough would be enough at some point. Well, some more years have passed and I realise that we weren’t necessarily right. But we weren’t necessarily wrong either.
Infest 2013. The good, glad and bubbly.
Our week-old Geek Is Good campaign is truly alive and kicking. Yesterday saw for example no less than this man joining our movement: Stephen Fry, the king of all geeks!
War is always tragic, put has also pushed our creativity in surprising ways.
Last Sunday I went to see Genesis, the photography exhibition of Sebastião Salgado. Salgado spent eight years travelling to thirty-two of the most isolated regions on the planet, experiencing extreme weather and the toughest environments to capture the root of us – nature.
Inferno are an advertising agency who believe we have a responsibility to the world to try and make it a little bit more interesting with every piece of work we do. Let’s face it the world needs more interesting. We also believe that the ‘geeks’ have been complicit in making our world a more interesting [...]
Thoughts from a self-confessed bad Facebooker, our new strategy intern Issy Millet.
(Warning: may contain strong and offensive language) It was announced earlier this week that VICE, the once notorious magazine for the coolest of kids, will sell a 5% stake to Rupert Murdoch’s 21st Century Fox. Contrary to the public rage on Facebook and Twitter, this is not the tragic, final nail in its edgy coffin, [...]
Campaign Magazine’s half-term reports.
We had the pleasure of hosting Charlotte and Spencer, two bright future superstars, here at Inferno for a week and give them a glimpse into the weird and wonderful world of advertising agency life. What happened? In their own words…
it will change the way we shop. It will change the way we dress. It will change the way we act. It will change the way we consume entertainment.
#GAGLDN Social Cinema was held the other week in central London. It was an evening dedicated exploring the film industry and how it engages peoples’ passion for cinema.
A few weeks ago, we were lucky enough to voyage half way across the world, deep into the jungle, to shoot an exciting new online mini-series for Fairtrade. In the build up to the shoot – we were given an opportunity to beta-test a new piece of tech called the ‘Autographer’.
Love What Could Be is an integral part of Inferno’s culture, and represents our values as an agecny. We decided to make some art out of it, and asked an amazing illustrator and a friend, Takayo Akiyama, to paint a mural on the back wall of our client services floor.
Our new campaign for the NSPCC launched on Monday. A few months ago, the organisation took the decision to tackle to issue of child sexual abuse in light of the Jimmy Savile story. It was a brave decision, one they knew would be hugely controversial and divide opinion. But something they felt needed doing. And [...]
It’s nearly impossible to find a creative agency without stuffed animals hanging on the walls (we are guilty as charged); and taxidermy has become as trendy as c-tapes amongst the trend setters of Dalston. Easily forgotten is that it is actually an ancient art form; first evidence of taxiermy has been found with Egyptian mummies.
Our business is to help others sell things. That’s it. It’s such a simple statement it’s bone chilling. We can come up with a million different ways to do it, but at the end of the day, we want to make people happy. By buying stuff. Frederico Roberto gives some basic advice to the new blood in the industry.
On Monday last week evening I headed down to Wayru’s offices for the BBC Worldwide Labs 2013 inauguration. The event celebrated the latest additions to the brand’s innovation incubator (which was, perhaps not coincidentally, the temperature I imagine a premature baby chick’s bedroom to be).
Why do agencies spend so much money on award festivals? Our Assistant Creative Director investigates.
Finally, we have won a global award for the original Nokia Lumia retail work which includes the general campaign POS and window display vortex.
The good folks at Creative Social put on another night last Tuesday, and we were given the honour of one of the five presentation slots. The theme of the night was built around the eternal love and hate relationship between creatives and planners.
I haven’t had a mobile phone for 3 weeks now, and I can’t tell you how much I have missed it. Well, actually I can tell you exactly how much I have missed it. Once. That’s right, in 20 days, I have only really ‘needed’ my phone the one time. I am not talking about [...]
The Centre for Retail Research (CRR) says that within the next five years, one in five traditional stores will cease to be. Which means some high street stores have the same expiry date as a can of beans. Don’t know about you, but I don’t see many stores fighting to survive and changing their retail marketing tactics.
There’s been a lot of chat about how brands should act like humans: be open, friendly, accessible and not afraid of mistakes. If a brand feels like friend with whom you would want to have that boozy Sunday roast, then they’ve got it right. But whatever happened to the ancient truth about about people wanting the one they can’t have?
No, I assure you, this is not another okcupid / lonely hearts profile, but the reality of my living in extreme poverty*, the equivalent of less than a £1 a day, as defined by the World Bank, last week.
I popped into Rich Mix yesterday to see check out their monthly photography showcase night, expecting to get at least a little bit dazzled. Mission accomplished. And while I might be slightly biased, thanks for accomplished mission goes to Cody Chai, the boyfriend of our captology guru Ada.
Inferno Meets… A series of interviews with interesting, creative talents. Part 1, we met with Oliver Goodrum, a young independent film maker.
When a brief arrived for Nokia UK and nobody could understand the space sizes unless they looked a photo of a mock up, we knew we were on to something a bit more interesting than your usual half page press ad.
Yahoo!, the internet giant has been going through a lot of interesting changes recently. Jani, one of our strategists, has been mulling some thoughts on the brand and its strategy.
We had our inaugural Breakfast Briefing, a new bi-monthly event we are hosting here at Inferno offices, a couple of weeks ago. Strong coffee and an interesting talk.
The David Bowie retrospective at Victoria & Albert Museum is proving to be the most successful exhibition in the museum’s history. It virtually sold out within weeks of the opening in March – meaning people booking their slot as far ahead as August. Does it live up to the hype and should you care?
How to build a portfolio? What is a WIP? How to get a placement? Do I need a partner? Getting one’s foot in the heavy door that leads to the wonderland of advertising is not exactly simple, and definitely raises some questions.
Thanks to our overly-visual social media culture, everyone’s a photographer these days: if you haven’t Instagrammed a dry bacon sarnie or your neighbour’s fat cat at least once, you haven’t lived. While this democratisation of creativity (un)arguably leads to a happier and more interesting world, it’s occasionally good to look back at the time when technology was a challenge rather than a facilitator, and your perception, passion and skills counted more than the photo app they use.
Our brand new film for NSPCC goes live this Monday and has caught the attention of Marketing Week. “Amy” uses a slightly different approach from the usual child abuse appeals and focusses on innocence and beauty rather than sad or negative imagery. Powerful does not necessarily mean shocking, we think.
We have made it into Campaign’s School Report for the first time in our history, and scored a rather nice 7. A grade any higher would have required skipping the school disco or bribing teachers with red apples, which we thought were out of the question. But the hard work continues!
As an agency we are truly proud of all the work that we do, so every now and then it’s nice to hear some praise from outside, too. Last night we won Silver at the British Arrows (formerly known as British Television Advertising Awards) for The $#*! Kids Say we did for NSPCC. Thank you.
If you find yourself wandering the street of Shoreditch between now and Thursday, pop in at Blackall Studios and get inspired by some seriously impressive work from the brightest young talent in the country, Central Saint Martins 3rd year Graphic Design students.
“It has been proven that couples who meet online share personal information faster and relationships become intense sooner than those of couples who first meet face to face. Translating this to shopping, we see that those who have flirted with their purchases from afar and have high intentions to buy are more likely to make speedy transactions in-store.”
We are losing a big name today. Our Strategy Director, Bambos Nephytou, will be walking out of the Inferno headquarters for the last time at 6pm. As a tribute, we dressed up like him.
If you are still uncertain of pop art and its legitimacy as a proper cultural force, this condition can now be cured at Tate Modern’s retrospective of Roy Lichtenstein.
Here’s a little short story about how one innocent industry event can result in a nihilistic soul-searching session.
Sunday night’s star studded Oscars was not just a big event for the movie industry, but for brands as well. Our Head of Strategy Bambos Neophytou was asked to share his thoughts on BBC Radio 2′s Drivetime.
Every now and then it’s alright to blow your own horn a little bit, no? For us it’s that time, today: a few mentions in the fresh issue of Campaign
Some pictorial evidence of our Valentine’s Day pizza feast. SFW.
Our very own shiny-headed Executive Creative Director Gary Robinson featured in Marketing, sharing his views on the recent announcement that BBC is selling Lonely Planet.
One the perennial problems from the agency-view of the world, is how quickly we get bored of things. We always seem to be moving on to the next big thing. It makes sense to be aware of new trends, but sometimes we prioritise this at the expense of having a more accurate picture of reality. [...]
I am pleased to say, some of our latest work has gone live across the Capital. If you are a commuter around London, from today you will be able to see our new toptable campaign, on digital 6 sheets, Tube XTP’s and Tube Cards. toptable has been one of my favourite campaigns to work on [...]
Last year I watched the ad free Super Bowl on BBC1, and it was just sad. I was forced to watch the game and commentary. With sporting events becoming bigger and more social live events every year, I’d like to see some Yank style ad “carnivalism” in Europe.
It had to be checked out. The talk of the social media folks, the wet dream of internet anthropologists: the lolcat exhibition. Or, LOLcat – Teh Exhibishun – as the official version goes.
Elderflower seemed to be the trend last Friday, when we put Tom Cruise in shame and turned our kitchen into a cocktail making central. The mission was to find a signature drink for Inferno for 2013 that captures our ethos, and to get smoothly tipsy in the process. Both goals were successfully achieved.
We’ve been blessed with some pretty bloody awesome concierges here at Inferno. One of them, the lovely Lucy BB, wrote a little piece about our other girl, the equally lovely Laura: When she’s not meeting and greeting clients, writing cryptic questions for the Friday Quiz or ordering vast quantities of liquor for the bar, Inferno’s concierge Laura [...]
Social media is drowning in cat gifs and grammatically challenged idiotic blabber. Luckily we are starting to see a growing trend of slow and crafted communication. Let’s not let the art of conversation die.
2013. A whole year with an unlucky number. This year like all others we’ve pulled together some predictions of trends that might end up impacting the work we’ll be doing and conversations we’ll be having in the year ahead.
Inferno Chief Creative Officer Al Young has lent his voice and his opinions to the team at The Raconteur, a magazine featured in today’s Times. In the feature he sheds some light on the peculiar world of the ‘e-cigarette’ and assesses what could be next (or not) for the futuristic puffer.
Despite challenging economic conditions we’re very proud to see the Inferno name moving higher up the financial performance league table.
Our very own Bambos, Head of Strategy here at Inferno was invited to discuss his thoughts on Brand Obama/Brand Romney on the BBC World News, during the 2012 US Presidential Elections.
We are delighted we have been sentenced to The Dungeons after a pitch. We are to be relaunching this exciting Merlin Entertainment pan European brand. The London Dungeon will be moving to a more central location, right next to another Merlin attraction, the EDF Energy London Eye on the South Bank.
We can officially announce the exciting news today that we’ve been appointed by Rescue Remedy to handle their UK advertising account. We can’t wait to get cracking with some work.
Our Retail Strategy Director, Victoria Pascoe gives her thoughts on retail spaces. The good and the not so.
From our sheltered shores hundreds of miles away we watched with fingers and toes crossed, praying that serious damage and casualties would be avoided. Thankfully a major disaster was averted. At times like these i’m always glad to see people celebrate what is great about humanity with resilience, creativity and a sprinkling of humour.
When you have 48 hours to make a film, you make some weird decisions. I mean, on paper it probably sounds like a really bad idea to create a 5-minute French film, when none of your team speak French. But we like a challenge.
Whenever D&AD host one of their President’s Lectures it sure to feature some really influential people and opinions. This session was entitled #DigitalRevolution and featured a range of opinion leaders from the digital realms.
BSkyB has split the bulk of its £25 million direct marketing account between Elvis, Kitcatt Nohr Digitas and Inferno.
Since brands develop personality and behave like real people they can be segmented by group of similar attitude; just like people. When I saw the ‘not normal’ commercial for Mini, I realised that this brand and all its mates reminded me of something: they are the teenagers of the brand society.
Here at Inferno (or should we say In-Fur-Mo) we’re big fans of Movember and everything it stands for. To confirm this you only have to look at the effort some of our chaps went to last year. On Wednesday night we were lucky enough to be invited down to the UK official launch party for the forthcoming Movember 2012. Our invite was thanks to our very on Movember ‘bolt on’ campaign, The Moalition.
Our ECD Gary Robinson has been expressing his opinions on the latest Homebase creative work as part of Marketing magazine’s ‘Adwatch’.
One of our very own, Creative Director Jordan Waid, has a very interesting project underway at the moment. Excitingly its a world first and it’s going to be interesting to see how the process pans out.
On the 15th March 2012 Felix Baumgartner jumped out of a space capsule approximately 71,500 feet above the Earth. And this was just a test jump. Today is when the real attempt goes down…
Every mo-ment that passes the Moalition mo-mentum grows and grows, or should that be Mo’s and Mo’s? Anyway it doesn’t matter how many Mo puns you throw at it, this campaign is becoming a force to be reckoned with.
We’ve got a rather pleased boss here at the agency this morning. That’s because MD Andy has written his “first ever book review” and it features on The Drum website today.
Last night we made our Social Media Week debut as we hosted a talk entitled Weird, Wonderful & WTF. Our very own digital strategy director Luis Carranza took to the floor in front of an sizeable audience.
Five interesting and possibly even inspiring things that you should know and talk about at that dinner party this weekend.
We are increasingly seeing retailers blur the line between their online and offline stores, creating more seamless and joined up paths to purchase. Burberry has been leading the digital revolution for the last few years, firmly cementing themselves as a best in class joined up retailer.
Do some people only use phones for surfing the web? Do others exclusively use tablets? Or their laptops? Is there a whole class of people who only surf the web through their televisions?
Five interesting and possibly even inspiring things that you should know and talk about at that dinner party this weekend.
It’s time to convince Cameron & Clegg to lead from the lip. For our leaders to work together to help change the face of men’s health. It’s time to turn the Coalition into a Moalition.
Flicking through Campaign Magazine this morning it was great to come across the personal work of one of our creatives within the Diary section.
Congratulations to our friends at Academy Films for winning a whole batch of Crystals at the 2012 Advertising Producers Association Collection…
Earlier this year Harrods unveiled its new Toy Kingdom complete with a fresh approach to product organisation. In an attempt to break down stereotypes, products are now grouped by theme rather than gender, with zones titled ‘enchanted forest’ and ‘the odyssey’.
Five interesting and possibly even inspiring things that you should know and talk about at that dinner party this weekend.
Death. It’s a question of when, not if. That’s why I suppose i’m not afraid at the thought of my own death. And you’d be right in thinking that this is a rather morbid subject area for a sunny Thursday afternoon, but there’s good reason. A Facebook app named ‘If I Die First’ aims to give one lucky person “world fame” by broadcasting your pre-recorded message around the world.
We’re starting today with a big thank you message to the people at Firefly natural drinks.
I love the Olympics and I love the Paralympics. As someone who lives a stones throw from the Olympic Park in London’s East-End i’m also pretty disappointed I still haven’t made along to any of the spectacular events in the flesh. This said I have been utterly blown away by just how uber special the whole thing has been. The ceremonies, The Team GB successes, The gold rush, The endless and comprehensive coverage. Really, it’s been the best.
After attending the first ever talk hosted by the 71a team a couple of months back we knew we couldn’t resist the second. And that was before we’d even realised the calibre of the speaker. Only Frank Stephenson, Design Director of McLaren Automotive!
Any of you who have dabbled in the festival season thus far this year will have noticed crucial diversification taking hold. Every year that passes, more and more festivals worm their way into the limited UK Summertime calendar. Inevitably everyone has to do a little something different to stand out that little bit more.
I love tech development, but sometimes I ask myself if we’re getting too clever for our own good. For example this new development from Westminster Council to trial sensors in parking bays to give real time parking information to drivers.
I have just watched almost two minutes of footage of an ugly man walking on the beach. Three times, voluntarily, smiling. Sometimes I worry myself, too, but this is a question of creative brilliance.
We are pleased to let you know that Quiet Storm have now settled in and it’s been a nice ride so far! Welcome, chaps. Click the above image to read the article in full.
Last night we welcomed down the SheSays team to Great Queen Street. The ladies enjoyed some nibbles and drinks whilst absorbing Olympic themed inspiration from the speakers: Malin Hanas from Razorfish, Ana Rico from Gyro and our very own Executive Producer, Violette Castagne.
Terrence Higgins Trust has launched a short film clip to remind the general public in the UK of the continuing importance of using condoms during sex. Take a look.
A perfect example how a massive brand is living and breathing its own core values, respecting its customers and being a bit of a gentleman. Rare these days, isn’t it?
Now this is interesting. Both companies are owned by the same network and both suffered a significant blip in service. But the relationship they have with their customers couldn’t be more different.
Last week an Australian fast food brand placed a vending machine on a busy mall in Melbourne and offered people a free Fantastic Delite snack box – on the condition that they would finish a challenge the machine gave them.
After a day spent at D&AD New Blood I thought it would be an idea to pop into 71A to see Ajaz Ahmed and James Hilton (AKQA founders) share their philosophy on ‘how to thrive in the digital environment’.
For most people Cannes is a chance to mingle with the great and good, see the world’s best ads, and argue over the merits of the Grand Prix over a bottle of Rosé. For us it was a grueling shoot in temperatures that would frazzle a cactus. Somehow, though, we toughed it out and even [...]
Directed by Andrew Huang, this is “a non-narrative experience designed to transport viewers through a hypnotic, dreamlike journey”. ’hypnotic, dreamlike journey’ feels like an overrated and overdue statement in the arts but Andrew’s film did suck me in again. 5 minutes after watching it: I can’t describe how I feel but still seem not to be [...]
Intros are a series of gigs that we host here at the agency. We invite clients, staff and friends and each event has a charity element with door donations and bar profits raising funds for the NSPCC. ‘Read More’ to see what happened at the second event.
On Wednesday night one of our ‘Scafell Pike Hike‘ team the super-fit Calli was on yet another fitness jaunt. Running with her friend Lu, the ladies were tackling in the Battersea Park Race for Life. Race for Life has become a real force in raising money for Cancer Research UK with events taking place all over the [...]
Condition: Used, some wear and tear, but a real money maker. Buy it now: £3bn ONO. For more info please email Richard Scudamore – email@example.com. Yesterday it was revealed that the TV rights to The Premier League would total a deal worth £3bn over a period of 3 years. An outrageous amount of money or [...]
Damien Hirst, that (once) controversial rock star rascal and wild child of the British contemporary art scene, is expanding his suburbian product range. In addition to cufflinks and Audis and cashmere blankets he is now selling summery deck chairs. You can buy them for $425 in London and New York Other Criterion shops. If [...]
In front of me, Spencer Matthews (sexy rogue-type whose daddy owns superstar hangout the Eden Rock Hotel in St Barths) is dressed in nothing but a skin-tight jumpsuit, performing a range of contortions that wouldn’t look out of place in a 70s porn film but are somewhat at odds with the demure surroundings of the [...]
Recent statistics have smashed the misconception of the teenage boy alone in his darkened bedroom as the archetypal social gamer and revealed the average social gamer is actually a 43 year old woman. In fact, around 10% of all Facebook users play social games – some games attracting a much larger audience than primetime TV. [...]
The fact it’s Wednesday (and not Monday) is going to stay very confusing for the remainder of this week. Let’s be clear though, we’re rather happy about this. Thanks Queenie for being such a legend for the last 60 years. Here’s what some of our staff did with their carefully planned four day weekend. Exec Producer Nicola Starr headed [...]
You may remember that last month we began to pester you all to dig deep and sponsor us (on behalf of the NSPCC) for our trip to the summit of Scafell Pike, England’s highest mountain. Well we can excitedly tell you that we’ve only gone and done it! Over 30 of us set off in convoy from London on Friday [...]
I don’t have a high horse, so I can’t get on it. I am not an animal rights activist nor an activist of any kind really. I am a just Creative Director. In my capacity as a Creative Director, I would get to inform and select the most appropriate director for a creative idea of [...]
Two recent incidents have got me thinking: how low can major brands go? First let’s take case Diageo and a certain awards ceremony. The massive drinks company were shortlisted for the ‘Bar Operator of the Year’, but the jury decided to give this award to a small, independent Scottish brewery BrewDog. What did Diageo, one [...]
…You’re probably not. I thought this whole Klout hype would be dying by now. But apparently not, as articles about its influence and excellence and overwhelming beauty keep popping up. “Klout is on its way to becoming an integral part of the job search and recruiting process for many individuals and companies” stated the mighty [...]
This is the current cover of Time magazine that is causing some controversy at the moment. I’m normally all for shock tactics but this just feels wrong. I understand that Time magazine has a remit to cover things that are of interest on an international level, which of course breast feeding is, but to raise [...]
I listen to music all the time. Whilst I am at work, in the gym, in the car, at home, wherever, but I don’t buy music, I don’t own music, and nor do I intend to own music ever again. I do this all legally and contribute to the artists on a regular basis. I, [...]
On Wednesday Anna & I descended into the depths of the East-End to stare on as the ‘Creative Socials’ (a collection of London’s Creative Directors) discussed the art of NO! When is it ok to accept someone telling you NO!? And when it’s better to react to NO! with a swift punch to the face. [...]
I like this advert. I know I am not allowed to say I ‘like’ this advert, because it is both appalling and embarrassing, according to Sir Martin Sorrell. Given that it comes from one of his agencies in New York, I imagine there will be a slightly longer unemployment line there by the end of [...]
Nandos advertising in South Africa has a long history of being brazen. Their work is sometimes banned, often controversial, always talked about. Audiences genuinely want to see the next instalment which is a sadly, a very rare thing in our field. A few weeks back they spoofed an ad for insurance brand Santam that features [...]
We might be based in Covent Garden (and now in San Francisco as well…hello sun!) but have our Inferno troops spread around the world. Our Captology network has been busy scooping growing trends and all things interesting and in their respective neighbourhoods. Let’s start in Brazil, where the lovely Bruna is reporting about a sonic [...]
Does Jack White have a business plan? As a part-time music journalist and a full-time music snob I cringe everytime I hear artists referred to as brands or their career development as a business plan (the latter is apparently disgustingly common with the major labels). Still, I have to admit that Jack White is an amazing [...]
On the 25th of May, Inferno’s strongest and bravest will tackle the dizzy heights of Scafell Pike – over 3,209ft of sheer mountain, to raise money and awareness for the NSPCC. To do this, we really do need your help, because we’re letting YOU decide how far we get. Every pound you donate is worth [...]
On a gloriously depressing and wet April afternoon, Manny and I decided to head down to the Hayward gallery to have a look at the David Shrigley and Jeremy Deller exhibitions. Here are my thoughts on the all too subtle and fantastically absurd. It’s fair to say that Deller is not your conventional artist, and [...]
On Tuesday we were lucky enough to be invited down to opening night of the Secret 7″ exhibition at The Idea Generation Gallery in Shoreditch. and rather busy it was too. The idea: “700 unique seven-inch sleeves inspired by tracks from The Cure, Florence + The Machine, Bombay Bicycle Club, CSS, DJ Shadow, Noah & [...]
At the end of last week the completely revamped Bertolli.co.uk site went live. Our challenge was to create a clean, simple site that would drive traffic and increase dwell time through engaging content, rather than relying on promotions and competitions. Built in-house, the new site introduces Nonna Rosa, a matriarchal Italian grandmother who lives in [...]
Intros are a series of gigs that we host here at the agency. We invite clients, staff and friends and each event has a charity element with door donations and bar profits raising funds for the NSPCC. ‘Read More’ to see what happened at the first ever event.
Did someone say Easter!? Oh yeah that’s right, they did. Did someone say long weekend? Oh yeah, they did that too. How egg-citing eh? And on top of that horrendous pun things are about to get a whole lot eggy-er round in the office too. Just look at the haul of eggs currently living in reception. Happy [...]
“Sometimes, advertising is just art’s slush fund” stated Fast Company Magazine last week. After watching Samsung’s new advert Explore Your Dual World with human projection mapping, one cannot help but be intrigued by the relationship between art and ads and whether advertising can or should ever be considered as art. Or vice versa. When does [...]
Monday night saw a few Mad Men mad Infernoistas don their best 60s garb and head over to Kettners in Soho, where Sky Atlantic played host to the official Season 5 premiere. True to the show, cocktails were flowing on arrival and as we settled into our third Old Fashioned and a popcorn dinner, the [...]
Our first bit of work for NSPCC is now live. Please take a moment to check out the short film, directed by Amanda Boyle, asking you to trust your instincts when you think things aren’t quite as they should be. The new campaign, ‘Don’t wait until you’re certain,’ urges the public not to ignore that niggling doubt [...]
Thank God there’s free booze. Last night a few of us headed to the ICA for a talk provocatively titled ‘Advertising isn’t funny’ by the guys from Hoot. Hoot are a team of three marvelously experienced comedy writers who help agencies and brands make their ads or web content a damn sight funnier. Twas a fairly [...]
At long last we can officially welcome you to the first ever Centrefold. At Inferno we believe the world needs more interesting. And whether it be in the work we produce for clients or in our own ventures this is always our guiding principle. Centrefold sets out to discover and showcase individuals or collectives who are [...]
Our football team is back in action with a new badge, a new kit and a fresh line-up. We’re training and playing weekly in a 5-a-side league. Then we learned about ‘The Pitch‘. The advertising students from UCA Farnham are preparing for their grad exhibition and in their words: “Our university isn’t helping with funding, so [...]
After proving that we like to party in Company Magazine during the Christmas 2011 party season, some of our staffers are gracing the pages once again. The Spring/Summer ‘High-Street Edit’ which is on shelves now, features an all female line-up from our various intern schemes. Here are Lucy K, Lucy B, Elisabeth & Liyana doing us [...]
On Thursday I popped along to The Book Club in Shoreditch for my first #printout experience. Run by Stack & Magculture this was the second event of 2012. In a nutshell the event involves influential people from the independent print, magazine and design sector to share their influences and stories. There was also another very cool feature where guests were asked to [...]
Like all advertising agencies we’re no strangers to welcoming photographers though our doors. Almost weekly they arrive, portfolio under arm to show off their latest collections and imagery. But last week was a little different. Simon Thorpe is a friend of Dave Martin one of our creatives here. Simon asked Dave if it would be alright to call past [...]
As they prepare to join the good ship Inferno, the staff at Farm have been popping the champagne celebrating. Here’s to the past and new, bright futures. They’ll be taking up residence from 1st March here at our home on Great Queen Street. The word excited doesn’t come close to our elation in anticipation of [...]
Last night was the chimerical BUG, show number 29, and for the uninitiated BUG is a show dedicated to the screening of equally low brow budget & glossy money soaked video productions. It’s a bit like watching random music videos on Youtube with your mates except your mates are really funny and/or Adam Buxton. Usually [...]
On top of our successes already this year we’re excited to welcome, Gary, Owen and another 14 of Farm’s 23 staff. The founders and executive creative directors, Gary Robinson and Owen Lee, have joined us here at Inferno. Campaign reports: Several Farm clients, such as Purina, Merlin Entertainments and Nestlé, will also move to Inferno with [...]
This week I headed down to the rather stately Like Minds Club for an event as part of Social Media Week. The aim of the session to “discuss the changes that are happening in how brands communicate with their audiences and communities”. The panel was diverse in age, geography and background, with ‘Social’ the thread [...]
I started my Tuesday morning at the delightfully swanky Charlotte Street Hotel trying to find out the best practices for brands in different social media channels. The panel was called “Not Just Another Facebook Page” and it was hosted by Addiction London. I arrived four minutes late and there was standing room only (a plenty [...]
Brussels may not be the home of culinary excellence (although a year-long food festival titled Brusselicious may prove me wrong), but it is the home of our Electrolux clients and their Electrolux and AEG showrooms. While visiting the Electrolux team for an annual wash-up session, we were treated to a cooking workshop to give us [...]
On Friday night a record number of our staff turned out to take part in ‘Big Bowls’, an evening of drinking and bowling at All Star Lanes, Bloomsbury. Everyone in attendance to prove beyond all doubt who was the king (or queen) of the pins. We split out into 9 teams, each with 6 people. Taking [...]
Fans rather than users or customers? Rovio’s Mikael Hed hit the nail on the head in his speech a few days ago at Midem. He was talking about Angry Birds’ attitude towards piracy, and how the enormously popular game ‘has learned from music industry’s mistakes’and tends to be quite relaxed about pirate merch and apps [...]
Some fantastic news for the beginning of February. You can read about the story on the Campaign website too.
Last week SOPA tried to stifle the ‘free speech’ of the internet, but failed, and now it’s Twitter’s turn. Is the internet shutting its own mouth? The micro-blogging service is enabling country-specific censorship. They claim it’s for the greater good, since without this possibility it would be impossible or at least very hard to expand [...]
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We’re back! And most of us have thoroughly enjoyed a full week (and a bit) off. Oh how relaxing. Now that we are back, here’s what some of us have been up to whilst out-of-office. Here’s (head of strategy) Bambos sitting in a seafood restaurant in Padstow preparing to tuck into the rather large ‘Fruits De Mer’ special.
Last night we all took some time out to reflect on what a great year it’s been for Inferno and proceeded to get hugely drunk to celebrate. Some of us let our hair down, others got it put up. See the full collection of party imagery at our agency Flickr page. Before heading off we [...]
Last week, the lovely Lea Galmiche, who is a wonderful new talent here on our planning team, took to the mic and braved the stage in front of some of adlands major bigwigs at the Campaign War of the Words 2011. Not only is Lea less than a year into her career but only started [...]
To celebrate the Nokia Windows launch we are organising an exclusive night for only the most senior Marketing Directors of leading brands, friends of the agency, to meet Vice President, Global Head of Marketing Creation at Nokia, Steven Overman, for cocktails and canapes on Monday 19th December. The evening will include a short talk by [...]
All of the Formula 1 racing fans in the office were rushing out the doors of the office yesterday when (assistant producer) Ed spotted a Red Bull F1 car parked on Great Queen Street. At lunch (senior technical producer) John went down with his camera and got shots of the car from every angle imaginable. [...]
There’s certainly a Christmas buzz as our tree went up today and the agency is alive with chatter as to why there is a Vespa scooter underneath it. Here’s (producer) Georgina testing it out in the meantime.
December has arrived and that means only one thing (besides Christmas of course). Movember is officially over for another year. 2010 was a big Mo year for our agency but we’re committed to the cause and a smaller team ‘tached-it-up’ once again this year, the upper-lip growths have been equally impressive. Everything from themed efforts including WW2 flight commander styling [...]
This man is Aaron Draplin owner of Draplin Design Company. He’s 38 years old and he’s a no-nonsense kinda guy based in Portland, Oregon. Rather ignorantly I didn’t know too much about him before going along. However I had seen this video and was mighty impressed by Aaron’s passion, personality and swearing. We were prepared to learn more [...]
Whenever D&AD host one of their President’s Lectures it sure to feature some really influential people and opinions. This session featured Jaime Perlman, Art Director at British Vogue.
Last time around we didn’t make it into Campaign’s top 100 ad agencies. This time around we’ve gone straight in at Number 44 and that’s to year end 31/03/10. Not only that we’re also the fifth fastest-growing agency in the top 50 with a 393.39% increase. Click on the image to see the table in full.
This morning it came to my attention that ‘The Manchester Connection’ exhibition at The Movie Poster Art Gallery in Soho had reached its final day. Promptly I grabbed my camera and headed up to Colville place. For a fan of the music, art and attitude of that era this was too good an opportunity to [...]
Our ECD Al Young appeared in Marketing magazine yesterday. He gives his analysis on recent TV ads and wholeheartedly apologises if you live in Basildon. Click on the image to read Al’s review in full.
Marketing Week’s cover story on Nokia, including an interview with our ECD Al Young on the creative strategy behind Amazing Everyday. Read more about the ‘New growth at Nokia‘ at Marketing Week’s website.
There was a buzz of anticipation and excitement around the second floor earlier today. We all gathered around the abundance of pastries whilst awaiting the arrival of queen of type Alison Carmichael. Now represented by Jelly, Alison set about guiding us through her stunning personal portfolio of work. As expected there was a rather large [...]
December is just around the corner, in fact the December issue of Company Magazine is already on the shelves. And what a special issue it is. Turn to page 91 and you might see some familiar faces staring back at you. That’s right…some of our lads and ladies. We’re inside the pages shedding light on [...]
This one’s certainly a tale of two halves. One female, one male. One literary tale, one filmic tale. One aussie, one brit. Here’s one aussie…
Maybe you’re an avid reader, or maybe you’ve never considered reading Your Home magazine before. Well whichever side of the fence you fall, this month you MUST pick up a copy. And that’s because our glamourous (concierge) Laura Harding is the festive cover star and look it’s ONLY £1.99. Bargain. Is it really her? Let’s look [...]
As of October 28th 2011 we’re happy to report that we’re holding steady at number 11 in Campaign’s new business rankings.
Yesterday culminated in a punch-fuelled, pumpkin-off. By punch-fuelled we’re thankfully talking grenadine and vodka rather than an actual fist fight. Saying that, competition did get rather heated throughout the day as we all battled to create the most incredible pumpkins known to man. There was a real incentive too as the winner/winning team was promised an expenses [...]
Last week, Jani Cortesini (a member of our planning department) took to the stage down at ‘Extra Life: A Gaming Event For Brands‘ A few of us were lucky enough to go down and enjoy Jani’s presentation. The subject of his talk: ‘Understanding the psychology behind game play’. Here’s a downloadable copy of the deck for [...]
A couple of weeks back I had a chat with a very inspirational chap. His name Teemu Yli-Hollo, his business, CEO of AudioDraft. As they put it “AudioDraft is a community, consisting of over 10,000 musicians and sound designers globally, helping you to get the custom made music and sound design you are looking for. [...]
Batman landed on the roof this morning. Well actually he landed on a nearby ledge on the Freemasons’ Hall. Not that that makes it anymore normal though. Here’s a shot taken from our roof terrace where you can see the superhero gaining the perfect vantage point over the city. It appears the real motivation for the [...]
Whilst skipping through some sites yesterday I loved this article on Mashable. A nicely presented Infographic showing off the credentials for employees within ‘tech’ companies like LinkedIn, Facebook, Twitter, Google and more. We thought it would be interesting to see how we matched up. So here’s how the Inferno benefits would look within the same Infographic [...]
Back in June we created the first ever Inferno ’10 Minutes Ahead Playlist’. Five months and five playlists later we’ve got a nice little collection of inspirational beats going on. Each month the ’10 Minutes Ahead playlists’ feature music that we feel is on the cusp of greatness, they look great too with covers created [...]
That’s right. Just before the sun disappeared for good we were down on the riverside on a shoot with Jim Naughten. ‘The Man Who Made His Own Luck’ was captured in his natural and tranquil environment. You may be familiar with our character if you work in a UK media agency as he recently shared his wealth [...]
Last week our ECD Al Young was asked to give his opinions on some of Campaign mag’s hand-picked highlights from adland. The six selected works included Bupa, Natwest, Kodak, Toyota, Foster’s and Dior. Click on the image to read Al’s review in full.
Inspirational, legendary and above all a master of the creative world, Sir John Hegarty, delighted six very enthusiastic Infernoistas at the Institute of Contemporary Arts last week. He shared his experiences, insights, opinions, and advice on all things advertising. The event, organised by the IPA, kicked off with a few drinks followed by a Q&A [...]
Vision-Sound-Music, “The UK’s first festival of music for visuals” took place over the first weekend of September. We were at Queen Elizabeth Hall on the first day (Friday) of three to absorb everything that this all-new gathering had to offer. The day started slowly and behind schedule, but the panel for the opening lecture quickly made [...]
Last Thursday a few of us took a break from late-night and weekend working to let our hair down and enjoy some live music. We were invited down to Under The Bridge (at Stamford Bridge) for the ‘UMusic festival’ and a big thanks goes out to Tom and Charlotte at Universal for the invites. Upon [...]
This week we’ve welcomed intern Christopher Cronson. Fresh off the plane from NYC we wanted him to give us a little insight on what it’s like growing up across the pond in 2011. Here’s what he had to share with us. Skinny jeans, logo shirts and colourful sneakers are seen all over New York City, [...]
Over recent weeks it’s been flattering to read so much good stuff about the agency in the press. So today’s Campaign mag story came as a bit of a surprise. That’s right we’ve officially been branded the “campest agency in town”. Now although some of us feel slightly unsure about this new title, I can assure you [...]
Since we moved into our new digs last week we’ve been exploring what Covent Garden has to offer (I must say, it’s no easy feat being positioned in such proximity to the shops of Long Acre). And when the sun comes out (it has at least twice), the view from our roof terrace reminds us [...]
Here’s a quick update on the outcome of our #inferno1000 competition. As of today the prize has reached its final destination at the door of Becky Medhurst. Becky was one of a hundred people who tweeted @infernoagency when we ticked over the 1000 follower mark. So more about the prize…we owe a huge thanks and pat on [...]
We’ve recently been working with our clients at Unilever to create a promotional campaign for Bertolli. We were briefed to come up with a promotional campaign with the brand theme of “the finest foods” to help drive sales. We came up with a really compelling prize and ran it on-pack in press and in-store to get tubs flying [...]
It was nice to arrive into the office this morning and find out that we’ve risen to 7th place in Campaign’s new business rankings. As reported two weeks back we’d made it up to 14th then. Thanks to our lovely new clients for helping make this our best year yet. Most pleasing of all is that [...]
…they’d probably be called Stanley’s Post. As we’re sure you already know we moved into our new home on Monday. Well, we’ve just had a visit from one our new neighbours and they brought us a gift, and what a gift it is! The guys from Stanley’s dropped by with the mother of all hampers [...]
It’s been a long time coming, but we’ve made it. We’ve finally arrived. This morning at around 8:30am our entire team arrived at our brand new home. The first sight that made our presence sink in was the flag, now hanging above the door of 31 Great Queen Street. Once inside 90% of us were [...]
Some great news may have come to your attention in the last few days: It was really nice to see word spread. Not only did the news make the front page of Campaign magazine but it featured online at Brand Republic, Campaign, Media Week and More About Advertising as well as overseas in Spain, Germany, Italy and Latin America. Oh and if that wasn’t enough [...]
Last week, as we approached 1000 followers on Twitter we wanted to do something a bit special to celebrate. We created #inferno1000 and asked our followers to tweet at us including their shoe size. Over the course of 48 hours we received over 100 entries – which blew us away. We drew the lucky winner [...]
The weather was right for it, the BBQ was lit. We were ready for an Inferno night out at the Regent’s Park Open Air Theatre for a performance of the Gershwin musical comedy Crazy for You. The night began as we walked the short distance from Argyll Street up to the park. On arrival we [...]
LinkedIn met the Auntie Carols at Christmas, and they thought that they needed something that got their audience talking too. They came to see us with a brief to get media agencies immersed in the LinkedIn product. We created ‘This Guy’. He was a extraordinary man of the world, who has had so much success [...]
The Nokia E6 is a phone that lets you get things done. So we took this claim, and proved it. We took a girl called Emily, and we took a few challenges to be completed. The audience voted on what challenge she should complete, and Emily used her E6, combined with her vivacious approach, and got the [...]
Whenever D&AD host one of their President’s Lectures it sure to feature some really influential people and opinions. This session featured multi D&AD Black Pencil and Cyber Lion winning North Kingdom.