Up The Pike

20 April 2012 12:56 pm

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Paul Mann

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On the 25th of May, Inferno’s strongest and bravest will tackle the dizzy heights of Scafell Pike – over 3,209ft of sheer mountain, to raise money and awareness for the NSPCC.

To do this, we really do need your help, because we’re letting YOU decide how far we get.

Every pound you donate is worth 1ft of mountain, and if we haven’t raised enough, we stop climbing. That means we need to raise £6,418 if we’re going to get to the top and down again for tea. And if we fail? Well, we’ll be stuck on the mountain with goats for pillows and our colleagues’ body warmth to get us through the cold and lonely night.

So please head over to our Just Giving page, dig deep, don’t leave us on the mountain, and help us raise money and awareness for the NSPCC’s latest campaign, ‘Don’t Wait Until You’re Certain’.

Oh, and to thank you for helping us share this important message we’ll be sharing your messages too. So when you donate, don’t leave us a ‘good luck’, leave us something more interesting. We’re talking quotes, lyrics, ponderings, facts and rants. Our 32 climbers will be picking their favourites to take with them up the Pike – so make yours a good ‘un, it might be coming with us to England’s highest point.

Intros, the beginning

5 April 2012 3:33 pm

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Paul Mann

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We’ve been rather busy here at Inferno. Alongside producing recent work out for Nokia & NSPCC we’ve been busy injecting more interesting ideas into our internal activities too.

Inferno Intros is something that debuted last week that will be continuing through 2012 and beyond. In short we host intimate gigs inside the agency. We work with record labels to showcase talented bands and singers. Here is a bit of a teaser showing off what you can expect from a Inferno Intros event.

There are still a few precise details to iron out around the events but we’ll be sure to let you know once final decisions have been made. Trust us, they’re going to be pretty special. There will be opportunities to invite guests from outside of the agency along to the second event. What we can say is that the events are planned to happen four times a year, so that doesn’t give us too long until the next one.

On the opening night we played host to two acts courtesy of Felt Music (thanks Toby). First on stage were ErinK & Tash. They were so composed that the set began effortlessly, taking the pressure of the occasion off immediately and making the everyone feel relaxed.

The night was wrapped up by quirky Norwegian four-piece Katzenjammer. The talent phenomenal, the night a roaring success. What do you think of the performances? Would you like to come along to the next Inferno Intros? Please keep an eye on this blog for more info on Intros002.

Mad People

28 March 2012 4:14 pm

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Anna Harman

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Monday night saw a few Mad Men mad Infernoistas don their best 60s garb and head over to Kettners in Soho, where Sky Atlantic played host to the official Season 5 premiere.

True to the show, cocktails were flowing on arrival and as we settled into our third Old Fashioned and a popcorn dinner, the curtain went up.

**SPOILER ALERT**

Season five leaves you with no confusion of the era. Skirts are shorter, music is swingier and design is… oranger!? We’ve entered a time where equality is hot and Sterling Cooper Draper Price is more successful than ever.

Don’s 40th birthday proves to be a perfect platform for highlighting the hang ups between him and his latest wife, Megan. And with her recent promotion to creative, tension starts to build as Peggy makes no secret of her frustrations.

Roger’s character continues to evolve with comedy touches that at one point, prompted a whoop from a few seats forward, but we’re still left wondering if the truth will out about Joan’s new baby.

And will Pete eventually become partner? It looks like this could be his season.

The Pitch

19 March 2012 2:26 pm

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Paul Mann

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Our football team is back in action with a new badge, a new kit and a fresh line-up.

We’re training and playing weekly in a 5-a-side league. Then we learned about ‘The Pitch‘. The advertising students from UCA Farnham are preparing for their grad exhibition and in their words: “Our university isn’t helping with funding, so we need to raise as much as possible off our own backs. But that isn’t a problem, because with constraint, comes creativity! Our main fundraising event is a huge football tournament between Advertising Agencies, Students and Graduates.” We signed up and made our way down to Wembley Goals on Friday night.

On arrival, we found out we’d be playing four games during the group stage, the top two teams then going through to the knock-out stage. Our first game was against a student team named Gareth’s Gazelles. It ended as a 1-1 draw, our main concern, Prad picking up a knock after only 5 minutes of action. Not a great start. We re-grouped and took to the pitch against BD Network, comfortably beating them 4-0. That was quickly followed by the biggest test of the group stage against The Marketing Store, our lads dug deep and earned a 1-1 draw. Three games down and 5 points on the board things were looking pretty good.

The only downside to a great tournament were prolonged gaps in-between games and later in-between rounds. To keep warm and kill the time we relied on aerobics (Martin) Coward style. The final group game arrived and we comfortably earned another 3 points beating Aquaduct 2-0, finishing 2nd in our league with 8 points and remaining unbeaten. We awaited news of the identity of our opponents in the knock-out stage. During the break in the competition we attempted to walk Prad back to the bar area, it wasn’t happening and he was carried instead. Paramedics were available and Prad was carted of to hospital for a full diagnosis (BIG thanks to Rosie for accompanying him for 5 hours in A&E). We’re assured that it isn’t broken but you can see the bruising below, ouch.

Back to the competition, the lads had to compose themselves for a knock out quarter final game against….wait for it….The Marketing Store!? But how was that? We’d just played each other in the group stages. After both teams questioned the decision, we were told that nothing could be done and that the decision was final. We headed out to the pitch for the return fixture. This time with much more at stake. It was never going to be easy going up against the team that had ended up top of our league and despite the efforts of our players we were beaten by the most slender of margins, 1-0. There was obvious disappointment, but also pride in our team. By the time all of our players were deservedly relaxing with beverages in hand we put our support behind our defeaters The Marketing Store. As they marched on to the final to take on one of the two AKQA teams the tiredness was certainly showing. After taking a 1-0 lead The Marketing Store lost their rhythm as AKQA stormed back and buried 2 decisive efforts. Final score 2-1 to AKQA ’The Pitch’ champions of 2012.

We’d like to say a big congratulations to all of the students at UCA Farnham responsible for the event, we thoroughly enjoyed our Friday night out West (well most of us). To everyone else please take a look at The Orchard for more info on the Farnham grad show. Thanks for having us, see you next year. Any agencies looking to challenge us in the meantime please leave a comment below.

An Evening Of Big Bowls

7 February 2012 4:29 pm

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Paul Mann

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On Friday night a record number of our staff turned out to take part in ‘Big Bowls’, an evening of drinking and bowling at All Star Lanes, Bloomsbury. Everyone in attendance to prove beyond all doubt who was the king (or queen) of the pins.

We split out into 9 teams, each with 6 people. Taking to the lanes two by two, our objective was to aim for the highest cumulative team score. Another award was to be handed out to the highest individual scorer.

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And The Winner Is

16 December 2011 2:01 pm

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Paul Mann

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Last night we all took some time out to reflect on what a great year it’s been for Inferno and proceeded to get hugely drunk to celebrate. Some of us let our hair down, others got it put up. See the full collection of party imagery at our agency Flickr page.

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Christmas Arrives

1 December 2011 12:39 pm

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Paul Mann

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There’s certainly a Christmas buzz as our tree went up today and the agency is alive with chatter as to why there is a Vespa scooter underneath it.

Here’s (producer) Georgina testing it out in the meantime.

Team InFurMo

1 December 2011 10:36 am

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Paul Mann

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December has arrived and that means only one thing (besides Christmas of course).

Movember is officially over for another year. 2010 was a big Mo year for our agency but we’re committed to the cause and a smaller team ‘tached-it-up’ once again this year, the upper-lip growths have been equally impressive. Everything from themed efforts including WW2 flight commander styling to more genreal top-lip-bushage. Here’s the finest collection from team InFurMo.

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All Hallows’ Eve

1 November 2011 4:17 pm

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Paul Mann

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Yesterday culminated in a punch-fuelled, pumpkin-off. By punch-fuelled we’re thankfully talking grenadine and vodka rather than an actual fist fight. Saying that, competition did get rather heated throughout the day as we all battled to create the most incredible pumpkins known to man.

There was a real incentive too as the winner/winning team was promised an expenses paid meal at Dans Le Noir in Farringdon. A prize was up for grabs, the scene was set.

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Perks at Work

18 October 2011 7:05 pm

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Paul Mann

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Whilst skipping through some sites yesterday I loved this article on Mashable. A nicely presented Infographic showing off the credentials for employees within ‘tech’ companies like LinkedIn, Facebook, Twitter, Google and more. We thought it would be interesting to see how we matched up. So here’s how the Inferno benefits would look within the same Infographic shell. Less like Tech Watch, more Ad Watch.

(Click the image for a larger version)

What does your agency do differently? Is it all about being catered for or is it all about getting out of the office on a weekly basis? Drop us a comment or if you’re really passionate then maybe you want to get your crayons out and draw us a picture.