Having endured a world war and nearly a century  of rapidly changing lifestyles, the Stork brand turns 90 this year. Last weekend Inferno launched an in-store campaign to celebrate this milestone and remind people of the pleasures of home-baking.  With the brand harbouring so much nostalgia -everybody  knows a parent, aunty or grandparent who uses stork- it seemed only right to take visual inspiration from their charming advertising of the 20s, 30s and 40s.

We were very pleased with the look, which we think leverages the brand history and gives great standout. As part of the in-store campaign we gave away a cake recipe from an original 1950s Stork recipe book, some traditional fairy cakes and the chance to win pastry baking lessons together with a very fancy (and expensive) food mixer.

Quite an interesting talk about sound and how it affects people in every day scenarios. Has some great trivia about the worlds most heard ring tone (Hint : it comes from Finland).

Coming to a high street near you soon - Nokia’s new entertainment handset range supported by in-store creative developed by inferno.

This month Nokia hosted its annual Nokia World conference in Stuttgart Germany, where we had the first chance to showcase inferno’s latest retail campaigns for the new Nokia X6, Comes with Music edition and Nokia’s new Ovi services. The campaign aims to educate customers on Nokia’s mobile services such as music, maps and games in an interactive and entertaining way. An enthusiast has posted a walk through video of the mock store which was installed at the event.

Inferno were added to the Nokia agency roster this summer with a global retail remit.

An iPhone application developed for 7-Eleven Sweden combines a store locator with coupons for a free coffee and biscotti. After downloading the app, users plug in their phone number and receive a unique coupon code on their iPhone. To claim their coffee, they just show the code to a 7-Eleven clerk; no purchase necessary. The coupon is only valid once, and free coffee in April will be followed by free ice cream in May.

The application, developed by Stockholm-based digital agency Lonely Duck, was downloaded 2,500 times in the week it launched—a considerable number given the size of the Swedish iPhone community, and enough to place it in the top 10 of free app downloads.

7-Eleven hasn’t launched the app in other markets yet, but it’s a smart example for other iPhone-loving retailers to follow: don’t just help (a relatively affluent group of) consumers find your store, but give them a good reason to visit and spend money while they take you up on your generous offer.

Website: www.7-eleven.se
Contact: www.7-eleven.se/kontakt.html

from :http://springwise.com/weekly/2009-04-29.htm#iphone7eleven

This is totally new from Dell. Dell, in collabration with Intel, will be launching a brand new way of Group Buy called Dell Swarm. It integrates the social network, group buy into a very interactive, real time experience of online buying.

Originally from :http://techielobang.com/blog/2009/04/25/dell-swarm-72hrs-15-buyers-sneak-preview-video-within/