Cookies & privacy
We are committed to safeguarding the privacy of our website visitors. This policy sets out how we will treat your personal information.
1. What information do we collect?
We may collect, store and use the following kinds of personal data:
(a) Information about your visits to and use of this website;
(c) Information that you provide to us for the purpose of registering with us and/or subscribing to our website services and/or email notifications
We may collect information about you computer and your visits to this website such as your IP address, geographical location, browser type, referral source, length of visit and number of page views. We may use this information in the administration of this website, to improve the website’s usability, and for marketing purposes.
2. Cookies
We use cookies on this website. A cookie is a text file sent by a web server to a web browser, and stored by the browser. The text file is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.
We may send a cookie which may be stored by your browser on your computer’s hard drive. We may use the information we obtain from the cookie in the administration of this website, to improve the website’s usability and for marketing purposes. We may also use that information to recognise your computer when you visit our website, and to personalise our website for you.
The following cookies are used on this website:
| Cookie | Name | Purpose | More information |
| Google analytics |
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These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. | Click here for an overview of privacy at Google Analytics |
|
SAPISID PREF HSID APISID SID SSID NID ULS BEAT |
Google sites use a number of cookies to anonymously identify a user between various Google apps such as Google+ and Google maps. Inferno have no access to this data. | Click here for an overview of privacy at Google | |
| Youtube (3rd party) |
__ar_v4 __utma __utmz demographics VISITOR_INFO1_LIVE SID HSID PREF use_hitbox |
Embedded YouTube video content sets a number of cookies to track an individual user’s preferences and analyse web traffic. Inferno has no access to this data. | Click here for an overview of privacy at YouTube |
| Dailymotion (3rd party) |
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Embedded DailyMotion video content sets a number of cookies to track an individual user’s preferences and analyse web traffic. Inferno has no access to this data. | Click here for an overview of privacy at DailyMotion |
We use cookies for a number of reasons:
i) For statistical purposes to track how many individual unique users we have and how often they visit our websites. We collect data listing which of our pages are most frequently visited and by which types of users and from which countries. This helps us to improve the way our website works, for example by making sure users are finding what they need easily. Every time a user visits our website, web analytics software provided by a third party generates an anonymous analytics cookie.
ii) Third parties also set their own anonymous cookies, for the purposes of tracking the success of their application, or customising the application for you. Because of how cookies work, Inferno cannot access these cookies, nor can the third parties access the data in cookies used by Inferno. For example, when you share an article using a social media sharing button on the website, the social network that has created the button will record that you have done this.
By using this website you are agreeing to the use of cookies as described.
3. How to turn Cookies off
Most browsers allow you to refuse to accept cookies. These settings will typically be found in the ‘options’ or ‘preferences’ menu of your browser. For example, in Internet Explorer you can refuse all cookie by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector. This will, however, have a negative impact upon the usability of many websites (including this one).
In order to understand these settings, the following links may be helpful, otherwise you should use the ‘Help’ option in your browser for more details.
Cookie settings in Internet Explorer
Cookie settings in Firefox
Cookie settings in Chrome
Cookie settings in Safari
You can also find more general information about Cookies and how to control/delete them at the following website:
4. Using your personal data
Personal data submitted on this website will be used for the purposes specified in this privacy policy or in relevant parts of the website.
In addition to the uses identified elsewhere in this privacy policy, we may use your personal information to:
(a) Improve your browsing experience by personalising the website
(b) Send information (other than marketing communications) to you which we think may be of interest to you by post or by email or similar technology
We will not without your express consent provide your personal information to any third parties for the purpose of direct marketing.
5. Other disclosures
In addition to the disclosures reasonably necessary for the purposes identified elsewhere in this privacy policy, we may disclose information about you:
(a) To the extent that we are required to do so by law;
(b) In connection with any legal proceedings or prospective legal proceedings;
(c) In order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk); and
(d) To the purchaser or seller (or prospective purchaser or seller) of any business or asset which we are (or are contemplating) selling or purchasing.
Except as provided in this privacy policy, we will not provide your information to third parties.
6. International data transfers
Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this privacy policy.
If you are in the European Union, information which you provide may be transferred to countries which do not have data protection laws equivalent to those in force in the European Union. You expressly agree to such transfers.
7. Security of your personal data
We will take reasonable precautions to prevent the loss, misuse or alteration of your personal information. Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.
We will store all the personal information you provide on our secure servers.
8. Policy amendments
We may update this privacy policy from time-to-time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes.
We may also notify you of changes to our privacy policy by email.
9. Your rights
You may instruct us to provide you with any personal information we hold about you. Provision of such information may be subject to the payment of a fee.
You may instruct us not to process your personal data for marketing purposes. In practice, you will usually either expressly agree in advance to our use of your personal data for marketing purposes, or we will provide you with an opportunity to opt-out of the use of your personal data for marketing purposes. You can also instruct us not to use your personal data for marketing purposes by email at any time.
10. Third party websites
The website contains links to other websites. We are not responsible for the privacy policies of third party websites.
11. Contact
If you have any questions about this privacy policy or our treatment of your personal data, please write to Paul Rumble by email (paul.r@inferno-group.com) or by post to Inferno Ltd, 31 Great Queen Street, Covent Garden, London, WC2B 5AE.
These terms and conditions have been developed with www.website-law.co.uk
