inferno

EMMA CHAPMAN

Finance Director

“Both sweet & sour, the perfect combo for me.”

Emma Chapman

TRUDY HARDINGHAM

Creative Services Director

“It’s marvellous pink jelly confectionery.”

Trudy Hardingham

TIM DOUST

Vice Chairman & Founding Partner

“The supermarkets have had a go at replicating Maynards and haven’t got anywhere close to the real deal.”

Tim Doust

PAUL RUMBLE

Director & General Manager

“You can’t beat a quarter of Sherbet Lemons. Classic, sucky sweets with a fizzy kick.”

Paul Rumble

GARY ROBINSON

Executive Creative Director

“I don’t have a sweet tooth, but I imagine Willy Wonka’s ‘Sunday Lunch Sweet’ would be spot on.”

Gary Robinson

FRAZER GIBNEY

Chairman & CEO

“Sumptuous milk chocolate and melt in your mouth mint bubbles. Simply exquisite.”

Frazer Gibney

DREW SAUNDERS

Founding Director

“I once ate so many after school that I was sick, but I still love them. Try filling your face with as many as you can and letting them just melt….FAB.”

Drew Saunders

OWEN LEE

Executive Creative Director

“Whilst everyone got chocolate at Easter, I used to get these. There’s also enough sugar inside to stop an elephants heart.”

Owen Lee

SUSIE SHING

Client Services Director

Convincingly shaped to appear almost healthy! Reassuringly sweet and chewy.

Susie Shing

ROBIN JAFFRAY

Chief Strategy Officer

“In the days before ‘Sours’ you had to content yourself with a sour lemony outside and a sour shertberty inside.”

Robin Jaffray

AL YOUNG

Chief Creative Officer

“Lions are the crown prince of chewy gums; fruit flavours plus a renegade liquorice option.”

Al Young

TIM PALMER

Digital Creative Director

“They remind me of an encounter I had with Shaun Ryder back when I lived in Manchester.”

Tim Palmer

Jess Collino

Graduate

“Filled perfectly with the combo of smooth chocolate and bubbly biscuit. I just get a tad emotional their only around at Christmas and Easter; its always a teary goodbye.”

Jess Collino

Heidi MacFarlane

Client Director

“Mouth explosion, followed by chewy, cola yummyness. What more could you ask for in a sweet?”

Heidi MacFarlane

Steve Clark

Senior Artworker

“Memories of a bagful of sweets, some stickers, a Jubbly Orange frozen drink and a Beano Comic all for 50p… those were the days!”

Steve Clark

Olivia Reid

Business Director

Olivia Reid

Marcus Richardson

Strategy Director

“Deliciously smooth and buttery with a mild mint flavour. Simple, uncomplicated joy.”

Marcus Richardson

Barratt Mistry

Production Manager

“After a few minutes of chewing these you will hit the core – a secret chasm of powdered yellow fizz that bursts in your mouth and is actually “refreshing” in a sugary sense.”

Barratt Mistry

Georgia Mclean

Client Manager

“This pastel pink whipped sugar takes me back to the circus.”

Georgia Mclean

Tamsin Shaw

Project Manager

“A interesting combination of milk chocolate and multi-coloured sprinkles.”

Tamsin Shaw

Greg Cohen

Copywriter

“When stuck at work late at night, it’s not coffee that keeps me going. It’s the thought of visiting the ice cream shop on the way home.”

Greg Cohen

Edward Copeland

Creative

“Because they remind me of happy days playing with suppositories as a child.”

Edward Copeland

Cathy Buchanan

Senior Traffic Manager

“A lovely sweet outer, with a hidden nutty centre.”

Cathy Buchanan

Ali Dickinson

Creative

“I’ve invested too much in PEZ to stop loving them now. I’m currently the proud/ashamed owner of over 300 dispensers.”

Ali Dickinson

Emily Winterbourne

Marketing Director

“Only occasionally are you lucky enough to find a box sitting by the till in a corner shop. Their rarity makes them all the more special!”

Emily Winterbourne

Kate Whitehead

Business Director

“My passion for jewellery developed at a young age, so these sweeties were the best! A double whammy of sweetness and sparkle all in one!”

Kate Whitehead

Antonia Collins

PR Manager

“Sweet, pretty and affectionate. We go way back and they never disappoint.”

Antonia Collins

Adrien Raphoz

Art Director

“Nougat de Montélimar… It is the cherry to your cake, the cheese to your meal, the sun to your holiday. In other words, The quintessence of South of France art de vivre. Juste magnifique.”

Adrien Raphoz

Lucy Turner

Client Executive

“These little babes remind me of car journeys as a kid and to this day their chewy, fruity faces always go down a treat.”

Lucy Turner

Lola Brichet

Research Strategist

I love the way the host is melting on your tongue to reveal the sour sugar inside. This always makes me doing strange faces.

Lola Brichet

Rebecca Bailey

Payables Manager

“I love chewing the toffee as slow as I can and then getting the yummy chocolate centre!”

Rebecca Bailey

Stephanie West

Production Manager

“Sweet and salty popcorn… sums me up just right!”

Stephanie West

Martin Coward

Client Director

“Part of my wobbly tooth test as a child, plus they’re part of your 5 a day right?”

Martin Coward

Dan Smith

Client Manager

“Like a crunchie but better. It’s the way it shatters, that matters!”

Dan Smith

Rosie Hutchinson

Client Manager

“For me, it’s the fizzy bubblegum bottles – ridiculously sickening, but I can’t get enough. I find it impossible to sit in a cinema without them!”

Rosie Hutchinson

Stephen Bennett

Client Executive

“Jelly Tots…… the currency of the playground! Combined with my Pokémon card collection, I was an unstoppable force!”

Stephen Bennett

Nicola Starr

Senior Client Director

“They remind me of many happy summer holidays. They are the perfect sweet as you get yummy chocolate, a surprise and something you can play with, it’s a total bargain.”

Nicola Starr

Simon Cenamor

Copywriter

“Tangf**kinfastic.”

Simon Cenamor

Pete Mungeam

Head Of Digital Production

“A natural progression from a childhood spent frequently stuffing 10p bags of cola bottles in my gob.”

Pete Mungeam

Ben Jaffé

Strategy Director

“Tamarind pulp covered in salt and chili takes confectionary to another level.”

Ben Jaffé

Mark Green

Client Manager

“My guilt of ripping off and eating their tasty ears is compounded by their sweet smiley face…which I then eat.”

Mark Green

Lucy Benson-Brown

Receptionist

“I love Black Jacks, mainly because no one else likes them. And they make your tongue black. Obviously.”

Lucy Benson-Brown

Calli Barnett

Client Director

“They’re just so fruity!”

Calli Barnett

Lucie Newlan

Marketing Executive

“The perfect combination or sweet and sour.”

Lucie Newlan

Mark Tritschler

ICT Administrator

“I’ve not got much of a sweet tooth, crisps are more my bag…a tube of Pringles gone in 60 seconds.”

Mark Tritschler

Sair Khan

Receptionist

“Gone but not forgotten. Mint, goood. Chocolate, gooood. I have recurring dreams about them coming back. No really i actually do….”

Sair Khan

Dirk Van Dooren

Head of Visual Output

“Sweet chilli sauce is possibly one of my top ten Desert Island foods.”

Dirk Van Dooren

Charlie Selvey

Financial Controller

“There’s an art to enjoying a Dip Dab. You can’t have lolly left over without sherbet and vice versa.”

Charlie Selvey

Lee Williams

Creative

“It’s light and fluffy.”

Lee Williams

Danny O’Brian

Lead Developer

“Can’t be beat, sweetness, sharpness and that great cola taste. Plus eating cube shaped things is cool and annoys nature.”

Danny O’Brian

Jack Walker

Creative

“Half way between a jelly and a foam, the best of both worlds … What can I say, I have a sweet tooth.”

Jack Walker

Jon Purr

Client Director

“Easy. Fizzy Cola Bottles for me, they taste even better when caramelising them with a lighter.”

Jon Purr

Raymond Chan

Art Director

“I like the exterior sugar-encrusted texture.”

Raymond Chan

Rhian Price

Agency Manager

“I like to keep my options open.”

Rhian Price

Ben Peate

Creative Director

“The bobbly ones taste like ouzo, which reminds me of dodgy cheap Greek holidays.”

Ben Peate

Olivia Clarkson

Client Director

“The really useful ‘Did you know’ message on the inside of the wrapper makes every sweet unique and even more enjoyable to open.”

Olivia Clarkson

Diogo Tovar

Art Director

“A Portuguese classic. Sugar and caffeine, perfect to keep you going!”

Diogo Tovar

Jonny Ray

Client Director

“The scientific marvel of the confectionary world – infusing cutting edge technology which still baffles me.”

Jonny Ray

Isobel Trimble

Client Executive

“It’s cheerful disposition certainly does not hold me back from biting off its head first…”

Isobel Trimble

Georgina Kok

Client Director

“Probably six cups of coffee in one mini sweet. You’ll be practically bouncing off the walls after one.”

Georgina Kok

Nicola Willison

Client Manager

“The dessert after the dessert. What could be better?”

Nicola Willison

Meher Mumtaz

Senior Retail Strategist

“You just can’t argue with chocolate and peanuts.”

Meher Mumtaz

Russ Donovan

Production Designer

“A mouth full of amalgam doesn’t lie.”

Russ Donovan

Grant Codron

Copywriter

“Vegan, organic, and so overpriced I feel I must have done something to deserve it.”

Grant Codron

Caitlin Thorburn

Receptionist

“Don’t bite off more than you can chew! Can you handle it?”

Caitlin Thorburn

Alex Davis

Client Manager

“I used to love buying these, I even skipped lunch at school once so I had money to buy some on the way home.”

Alex Davis

Victoria Pascoe

Strategy Director

“With a Pic n’ Mix you can have a bit of everything. Each sweet pulled out of the bag is a nice surprise.”

Victoria Pascoe

Morag Edward

House Manager

“A New Zealand Classic and a taste of home for me.”

Morag Edward

Charlie McDevitt

Client Director

“Good straight from the bag… but even better after 24 hours in a freezer.”

Charlie McDevitt

Sophie Dalglish

Business Director

“The best of both worlds mixing it up sweet and sour. Keeps me quiet for hours.”

Sophie Dalglish

Maria Kivimaa

Social Media Curator

“Salty liquorice is an acquired taste and people not familiar with ammonium chloride might find the taste physically overwhelming and unlikeable.” (Wikipedia)

Maria Kivimaa

Richard Bagley

Artworker & Retoucher

“In one!”

Richard Bagley

Ben Edwards

Creative

“The amount of minty tastiness you get could be counted in milliseconds but the ones I used to get from our shop tasted of tobacco too as the owner smoked like a bastard.”

Ben Edwards

Violette Castagné

Senior Client Director

“I could eat the whole family. And their cousins.”

Violette Castagné

Chris Baker

Head of Strategy

Equal parts sweet and terrifying. A crucial addition to any pic n’ mix.

Chris Baker

Lucy Sammons

Senior Client Director

“They have amazing flavours and they look pretty!”

Lucy Sammons

Matt Hopkinson

Art Director

Matt Hopkinson

Dave Clark

Head Of Broadcast

“One whiff of these and I’m taken back 30 years. Who needs plastic surgery when you’ve got pear drops.”

Dave Clark

Johanna Arteaga

Copywriter

“Venezuela grows one of the best cocoa beans in the world so our chocolate is the most amazing thing you will ever taste.”

Johanna Arteaga

Michael Walker

Creative

“I wasn’t allowed actual ‘kola’ as a kid, so this was the closest I got. Similarly, we didn’t have the Internet, but we did have the Next Directory underwear section.”

Michael Walker

Ada Ooi

Regional Strategist

“I’m all refreshed just by looking at them.”

Ada Ooi

Matteo Maccentelli

Senior Designer

“From Calabria – probably the oldest sweet in the world. No sugar, no preservatives, no colorants, just pure liquorice since 1731.”

Matteo Maccentelli

Jani Cortesini

Lead Strategist

“There is something inexplicably wonderful about salt and liquorice coming together. It’s more than just ‘confectionary’; it’s the sign of a truly refined palate.”

Jani Cortesini

Philibert De Cours

Client Executive

“They’re simply the best candies. Ever.”

Philibert De Cours