Inferno
PETE ATHERTON
Board Director
“Kid or adult. What to be today?”
Pete Atherton
ANNABEL HUNT
Client Services Director
“Biting into the crisp chocolate shell, followed by the melt in mouth luxurious inside – just perfect.”
Annabel Hunt
EMMA CHAPMAN
Finance Director
“Both sweet & sour, the perfect combo for me.”
Emma Chapman
AL YOUNG
Executive Creative Director
“Lions are the crown prince of chewy gums; fruit flavours plus a renegade liquorice option.”
Al Young
TRUDY HARDINGHAM
Creative Services Director
“It’s marvellous pink jelly confectionery.”
Trudy Hardingham
TIM DOUST
Founding Director
“The supermarkets have had a go at replicating Maynards and haven’t got anywhere close to the real deal.”
Tim Doust
ROBIN JAFFRAY
Executive Planning Director
“In the days before ‘Sours’ you had to content yourself with a sour lemony outside and a sour shertberty inside.”
Robin Jaffray
GREG SAYNOR
Retail Creative Director
“Trouble with these is working out when to stop. I found twenty-five in one sitting to be a about three too many.”
Greg Saynor
FRAZER GIBNEY
Founding Director
“Sumptuous milk chocolate and melt in your mouth mint bubbles. Simply exquisite.”
Frazer Gibney
PAUL RUMBLE
Director & General Manager
“You can’t beat a quarter of Sherbet Lemons. Classic, sucky sweets with a fizzy kick.”
Paul Rumble
TIM PALMER
Digital Creative Director
“They remind me of an encounter I had with Shaun Ryder back when I lived in Manchester.”
Tim Palmer
ANDY CAIRNS
Managing Director
“Throwing it on the ground to break it up is half the fun.”
Andy Cairns
DREW SAUNDERS
Founding Director
“I once ate so many after school that I was sick, but I still love them. Try filling your face with as many as you can and letting them just melt….FAB.”
Drew Saunders
Iain Lawrence
Creative
“They remind me of summers, playing in the park and the ‘How many of them can you fit in your mouth?’ competitions we had at school.”
Iain Lawrence
Donald Cameron
Planning Director
“Smoking is for imbeciles but hats off to the genius people who came up with making ciggies into sweets.”
Donald Cameron
Vicky Day
Executive Producer
“Chocolate, because I’m female.”
Vicky Day
Ben Wilde
Senior Digital Designer
“I love Percy Pigs because they are ‘on trend’. They also don’t contain any artificial colouring which is ace.“
Ben Wilde
Hugo Eyre-Varnier
Head of PR
“The Abigail’s Party of confectionary. Bliss.”
Hugo Eyre-Varnier
Ben Peate
Retail Creative Director
“The bobbly ones taste like ouzo, which reminds me of dodgy cheap Greek holidays.”
Ben Peate
Sally Gordon
Retail Art Director
“They’re like jelly babies but don’t waste time with inferior colours (Red or Dead). Squishy and packed with sugar & E numbers, they find your hyperactive inner child.”
Sally Gordon
Simon Welsh
Creative Director
“Gummy sharks not only sound less dangerous than real sharks, they genuinely are.”
Simon Welsh
Ben Jaffé
Senior Planner
“Tamarind pulp covered in salt and chili takes confectionary to another level.”
Ben Jaffé
Mike Cuthell
Creative
“Bought by the batch, never on their own. A perfect excuse to eat them by the truckload.”
Mike Cuthell
Heather Van Der Merwe
Senior Producer
“As a child I was utterly addicted to sherbet and the sherbet fountain had more sherbet than you could shake a liquorice straw at!”
Heather Van Der Merwe
Emily Measor
Business Development Manager
“Only occasionally are you lucky enough to find a box sitting by the till in a corner shop. Their rarity makes them all the more special!”
Emily Measor
James Backhurst
Senior Producer
“They are the fruity mackerel of the jellied confectionary world. Small, cheap and full of omega3 (mackerel that is, not Jelly Tots).”
James Backhurst
Ben Edwards
Creative
“The amount of minty tastiness you get could be counted in milliseconds but the ones I used to get from our shop tasted of tobacco too as the owner smoked like a bastard.”
Ben Edwards
Peter Christmas
Retail Designer
“Eating Percy Pigs is like eating solid strawberry yoghurt…mmmmmmm”
Peter Christmas
Sonia Torosyan-Compton
Office Manager
“These pastel coloured domes are about as nostalgic as a sweet can get. So light they don’t feel like something naughty, which means you can get away with eating a whole lot more…”
Sonia Torosyan-Compton
Marcus Richardson
Retail Channel Planner
“Deliciously smooth and buttery with a mild mint flavour. Simple, uncomplicated joy.”
Marcus Richardson
Ada Ooi
Regional Strategist
“I’m all refreshed just by looking at them.”
Ada Ooi
Ali Dickinson
Creative
“I’ve invested too much in PEZ to stop loving them now. I’m currently the proud/ashamed owner of over 300 dispensers.”
Ali Dickinson
Ben Mears
Creative
“My candy vote goes to the surprising armadillo alternative. Smooth on the outside. Crunchy on the inside. They is well sickly mind.”
Ben Mears
Keren Bester
Senior Planner
“I quite fancy Millionaire’s shortbread because I like something I can really sink my teeth into. Nothing beats the combination of biscuit, caramel and shortbread.”
Keren Bester
Heidi MacFarlane
Senior Producer
“Mouth explosion, followed by chewy, cola yummyness. What more could you ask for in a sweet?”
Heidi MacFarlane
Lauren Rayner
Producer
“Distance makes the heart grow fonder. My love for them may have something to do with the rumour that one sweet puts you over the blood-alcohol limit…”
Lauren Rayner
Jack Walker
Creative
“Half way between a jelly and a foam, the best of both worlds … What can I say, I have a sweet tooth.”
Jack Walker
Ed Morris
Assistant Producer
“I could eat these until my teeth fall out, which they will.”
Ed Morris
Maria Kivimaa
Junior Planner & Cool Hunter
“Salty liquorice is an acquired taste and people not familiar with ammonium chloride might find the taste physically overwhelming and unlikeable.” (Wikipedia)
Maria Kivimaa
Kate Whitehead
Executive Producer
“My passion for jewellery developed at a young age, so these sweeties were the best! A double whammy of sweetness and sparkle all in one!”
Kate Whitehead
Jon Purr
Senior Producer
“Easy. Fizzy Cola Bottles for me, they taste even better when caramelising them with a lighter.”
Jon Purr
Victoria Whelton
Trainee Planner
“Toasting them on a BBQ is the best part!”
Victoria Whelton
Bambos Neophytou
Head Of Strategy
“Most deliciousest, most moreish, most arousing, most sensationally sensual confectionary experience known to man.”
Bambos Neophytou
Violette Castagné
Executive Producer
“I could eat the whole family. And their cousins.”
Violette Castagné
Victoria Pascoe
Planning Director
“With a Pic n’ Mix you can have a bit of everything. Each sweet pulled out of the bag is a nice surprise.”
Victoria Pascoe
Aidan Moran
Head Of Creative Services
“You can’t beat a good old bar of Dairy Milk.”
Aidan Moran
Charlie Selvey
Management Accountant
“There’s an art to enjoying a Dip Dab. You can’t have lolly left over without sherbet and vice versa.”
Charlie Selvey
Steve Clark
Senior Artworker
“Memories of a bagful of sweets, some stickers, a Jubbly Orange frozen drink and a Beano Comic all for 50p… those were the days!”
Steve Clark
Louise Jones
Senior Retail Designer
“The only place I eat these now is in the cinema. Usually before the adverts even begin.”
Louise Jones
John Dawson
Senior Technical Producer
“Make a sandwich by squashing a few together, the sugar rush will take you by surprise.”
John Dawson
Mark Tritschler
ICT & Facilities
“I’ve not got much of a sweet tooth, crisps are more my bag…a tube of Pringles gone in 60 seconds.”
Mark Tritschler
Jodie Woodford
Senior Producer
“It’s no wonder I never had as many sweets in my bag as my brother did. With Drumstick lollies costing 5p each my 20p didn’t go very far.”
Jodie Woodford
Alex Davis
Assistant Producer
“I used to love buying these, I even skipped lunch at school once so I had money to buy some on the way home.”
Alex Davis
Léa Galmiche
Trainee Planner
“I became addicted to these as a child. In France they can always be found in Railway vending machines and now they remind me of my holidays.”
Léa Galmiche
Jon Bowen-Thomas
Creative Director
‘They’re not only tasty but full of protein.”
Jon Bowen-Thomas
Ben Gilbert
Producer
“I like fizzy karate belts. I once ate so many I made the roof of my mouth bleed.”
Ben Gilbert
Rob Fielder
Deputy Production Manager
“Smash peanut m&m’s up into tiny little bits and sprinkle them on ice cream! Winner!”
Rob Fielder
Danny O’Brian
Lead Developer
“Can’t be beat, sweetness, sharpness and that great cola taste. Plus eating cube shaped things is cool and annoys nature.”
Danny O’Brian
Niki Spall
Producer
“I never had money for the tuck shop at school. So I tried to steal them. It hardly ever worked, I swear the tuck shop lady had eyes in the back of her head.”
Niki Spall
Alvaro Carballido
Junior Planner
“The Catalan lollipop. Eating sweets has always been a messy thing. Chupa Chups is like eating a sweet with a fork.”
Alvaro Carballido
Ed Ford
Assistant Management Accountant
“They looked like ball bearings and made your mouth silver, what else could you want from a sweet?”
Ed Ford
Charlotte Bathmaker
Senior Producer
“It’s organic, so it can’t be bad for you or make you fat!”
Charlotte Bathmaker
Jaime Tanner-Netto
Assistant Producer
“I love the way something that begins so sour can end up so sweet.”
Jaime Tanner-Netto
Barratt Mistry
Production Manager
“After a few minutes of chewing these you will hit the core – a secret chasm of powdered yellow fizz that bursts in your mouth and is actually “refreshing” in a sugary sense.”
Barratt Mistry
George Bear
Creative Resource Manager
“I love these so much – full of sugary goodness and in the good ole days the e-numbers sorted me right out.”
George Bear
Tony Jones
Senior Artworker
“Brings back my childhood, used to go on my BMX rides with my mates and always ended up buying Refreshers. Chewy goodness, that probably gave me a few fillings…”
Tony Jones
Matteo Maccentelli
Senior Designer
“From Calabria – probably the oldest sweet in the world. No sugar, no preservatives, no colorants, just pure liquorice since 1731.”
Matteo Maccentelli
Jani Cortesini
Planner
“There is something inexplicably wonderful about salt and liquorice coming together. It’s more than just ‘confectionary’; it’s the sign of a truly refined palate.”
Jani Cortesini
Pete Mungeam
Head Of Digital Production
“A natural progression from a childhood spent frequently stuffing 10p bags of cola bottles in my gob.”
Pete Mungeam
Russ Donovan
Production Designer
“A mouth full of amalgam doesn’t lie.”
Russ Donovan
Noe Kuremoto
Creative
“I just don’t have a sweet tooth. BUT CHEESE. CHEESE I LOVE. Inferno is growing up. Wine and Cheese, oh, how civilized, ey!”
Noe Kuremoto
Rebecca Bailey
Payables Manager
“I love chewing the toffee as slow as I can and then getting the yummy chocolate centre!”
Rebecca Bailey
Pete Higgins
Creative
“Once a week my dad would buy them for my sister and I if we had been good. So not very often!”
Pete Higgins
Rosie Hutchinson
Producer
“For me, it’s the fizzy bubblegum bottles – ridiculously sickening, but I can’t get enough. I find it impossible to sit in a cinema without them!”
Rosie Hutchinson
Sam Edwards
Producer
“Chocolate. A toy. And a surprise (which is also the toy right, or is it the surprise of disappointment?). The snack that refuses to stop giving for literally minutes.”
Sam Edwards
Nicola Starr
Executive Producer
“They remind me of many happy summer holidays. They are the perfect sweet as you get yummy chocolate, a surprise and something you can play with, it’s a total bargain.”
Nicola Starr
Raffaella Volpe
Associate Director
“Strawberries & ice cream, a simply delicious combination.”
Raffaella Volpe
Prad Nair
Creative
“They remind me of my childhood, I think I was addicted to them. However, they taste even better now. Especially when I pinch them from James Backhurst’s sweet jar.”
Prad Nair
Paul Mann
Content Farmer
“A mix-up without at least one jelly strawberry milkshake has not earned mix-up status.”
Paul Mann
Georgina Kok
Producer
“Probably six cups of coffee in one mini sweet. You’ll be practically bouncing off the walls after one.”
Georgina Kok
Wayne Joyce
Designer
“I made these chocolate stuffed bananas in a school camp when I was 12 and i’ve never looked back.”
Wayne Joyce
Lucy Benson-Brown
Receptionist
“I love Black Jacks, mainly because no one else likes them. And they make your tongue black. Obviously.”
Lucy Benson-Brown
Calli Barnett
Producer
“They’re just so fruity!”
Calli Barnett
Olivia Clarkson
Senior Producer
“The really useful ‘Did you know’ message on the inside of the wrapper makes every sweet unique and even more enjoyable to open.”
Olivia Clarkson
Martin Coward
Senior Producer
“Part of my wobbly tooth test as a child, plus they’re part of your 5 a day right?”
Martin Coward
Sophie Dalglish
Associate Director
“The best of both worlds mixing it up sweet and sour. Keeps me quiet for hours.”
Sophie Dalglish
Michael Walker
Creative
“I wasn’t allowed actual ‘kola’ as a kid, so this was the closest I got. Similarly, we didn’t have the Internet, but we did have the Next Directory underwear section.”
Michael Walker
Chris Sawyer
ICT Manager
“I used to put the Smarties inside the plastic cap and pretend I was Lemuel Gulliver eating a tiny pie.”
Chris Sawyer
Katherine Hills
Head Of Design
“Or any white chocolate for that matter. The Milky Bars are on me!”
Katherine Hills
Rob Waite
Producer
“You can’t mess with the classics!! One thing I always wondered was if the cola bottle is half empty, what flavor is the top half? Glass flavor? Yuk!!”
Rob Waite
Laura Harding
Concierge
“It’s basically a valid reason for eating spoonfuls of icing sugar without getting funny looks.”
