We’ve picked up on a few brands taking an interesting approach to leveraging activity on social networks and using brand advocacy to their benefit of late.  

One which stands out is Skittles, who have launched the online application ‘Transplant the Rainbow’ which takes a user around the various sites where people are talking about the brand, including YouTube, Flickr and Twitter. Pretty interesting and new idea, considering people will be going to these sites to find information on products pre-purchase. So why not facilitate them on their journey?

There is real potential in this approach. Word of mouth a pretty powerful tool, just be confident your customers will have good things to say about you. We would like to see how this approach would do for a higher consideration purchase like a car, where people will be doing extensive online research.