Having endured a world war and nearly a century  of rapidly changing lifestyles, the Stork brand turns 90 this year. Last weekend Inferno launched an in-store campaign to celebrate this milestone and remind people of the pleasures of home-baking.  With the brand harbouring so much nostalgia -everybody  knows a parent, aunty or grandparent who uses stork- it seemed only right to take visual inspiration from their charming advertising of the 20s, 30s and 40s.

We were very pleased with the look, which we think leverages the brand history and gives great standout. As part of the in-store campaign we gave away a cake recipe from an original 1950s Stork recipe book, some traditional fairy cakes and the chance to win pastry baking lessons together with a very fancy (and expensive) food mixer.

Quite an interesting talk about sound and how it affects people in every day scenarios. Has some great trivia about the worlds most heard ring tone (Hint : it comes from Finland).

Coming to a high street near you soon - Nokia’s new entertainment handset range supported by in-store creative developed by inferno.

This month Nokia hosted its annual Nokia World conference in Stuttgart Germany, where we had the first chance to showcase inferno’s latest retail campaigns for the new Nokia X6, Comes with Music edition and Nokia’s new Ovi services. The campaign aims to educate customers on Nokia’s mobile services such as music, maps and games in an interactive and entertaining way. An enthusiast has posted a walk through video of the mock store which was installed at the event.

Inferno were added to the Nokia agency roster this summer with a global retail remit.