Inferno

The $#*! Kids Say is a short film directed by Amanda Boyle for the NSPCC, asking you to trust your instincts when you think things aren’t quite as they should be. If you’re worried about a child, need advice, or want to talk, ‘don’t wait until you’re certain’.

In the lead up to Christmas 2011 we asked: How many ways can you give a fiver? Well, ‘Guerilla Good Will’ hit the streets of London with extra special surprises for all.

In our first year promoting “All I want for Kissmas” on Kiss, we helped to generate 25,000 entries. In 2010 we were briefed to do even better, without any material change to the promotion itself. Father Kissmas was born and we delivered over 57,000 entries. And in 2011; same promotion, same brief, Old Daddy Kissmas has helped generate 150,000 entries.

Portraits of pristine pets’ bums created standout and gave us the perfect platform to talk about the product’s efficacy. The creative idea transferred seamlessly across press, online, DM and more. Purina achieved record market share, growing by 12.3% in terms of overall value share, while Hills – the market leader – fell by 6.8%.

We have produced a full retail campaign to celebrate AEG’s 50 years of dishwashing. Next year we are rolling out a pan-European retail promotion for AEG across over ten countries. Our creative spans premium point of sale, innovative brand presence elements, consumer leaflets, retail films and toolkits. Campaigns for both brands will launch in 2012.

The merest mention of ‘Nando’s provokes spontaneous expressions of craving (’Mmmmmmm!’, ‘Gimmme gimmeeeee!’, ‘YUMMMM!’, etc). This campaign celebrates the best ‘Nando’s Noises’ in a series of user generated radio and online ads. Online we also ran a voting phase to find The Ultimate Nando’s Noise.

For Dove Spa, feeling good about yourself should not just be an occasional indulgence, and neither should a visit to a spa. We do everything from retail & POS through to web and email work.

When Kiss came to us our first task was to leverage their existing brand line “Music Is Life”. We stripped the concept of life right back to its core and created simple, striking executions.

We created a campaign, which focused on the emotion of surprise, demonstrating and measuring emotional reactions to the experiences of shopping successfully. The work increased visitor affluence and spend, for our retail client.

Ultimately we settled on the creative idea: “Try life in another language”. The campaign really struck a chord with the audience. On a lightweight media spend of 300 TVRs the TV advertising alone reached recognition levels of around 70% and we drew over half a million visits to the website.

This ‘Unexpected Performance’ viral racked up over 620,000 hits on Youtube and drove a 23% uplift in sales. As a result visitors were up a whopping 72% from the month before our campaign launched. The brand maintained a higher level of prompted brand awareness than its biggest competitor who invested 196% more over the same period.

So far we have created carnivorous carrier bags, got well and truly Viking on a bus in York and given Edinburgh the finger – all in the name of ‘scary fun’. Our ‘Bloody Mary’ digital 6-sheet and tube car panels for London Dungeon are featured here. They made the tube even more nightmarish than usual.

Long copy is often considered a lost art. But these Honda press ads combine both long copy and beautifully designed typography to demonstrate the competitive nature Honda exemplifies when making their sports quads, mirroring their riders.

To make Jameson Irish Whiskey feel more contemporary and appeal to a younger target audience we took to the streets of East London for a round of urban golf.

A true insight into the reliability of Honda. Some research led us to discover that a Quad Bike was found encased in ice in the Antarctic. After being rescued it started. Not bad considering it had been buried for three years. We set out to recreate this scenario and prove that this incident was not a one-off.