toptable is the leading online booking engine for restaurant tables in the UK. But after upgrades to their site and apps, they were looking to increase awareness of the brand and the bookable restaurants available on site.
toptable therefore needed a memorable campaign to make them front of mind again in 2013, an impactful concept that would re-establish their brand story and drive trial. Our solution was very simple, go back to the root of what dining can do for us; but have ‘the table’ tell the story. Because a table, is more than just a table, it’s a witness and a stage for some of the most memorable moments in our lives.
As well as static posters, the campaign ran on digital bus stop 6 sheets and cross track tube projections around London, with placements geographically relevant to their surrounding area, showing restaurant locations and tables available to book nearby.