We wanted to engage with consumers and communicate the benefits of owning the Lumia 900 and how it can improve their everyday life. Our opportunity presented itself in a press campaign which ran before, during and after the Olympics. The problem was, every brand wanted to communicate Olympic themed press ads during this time, so standing out was key.
What we ended up with was a series of playful ads which identified every-day problems that consumers would likely face (themed on the Olympics) and then solved them through communicating various KSP’s i.e. Nokia maps app for all of the lost tourists aimlessly wandering around Stratford.