We wanted to fight the expected, to disrupt and delight our shoppers. Using striking and surprising engagements, we wanted to create richer retail moments that sparked curiosity about the Nokia range. The retail space should be a physical embodiment of the brand – we wanted to show that Nokia is inspiring, anti-spec and different – not cold, detached and functional.

We developed a full retail experience that delighted and wowed shoppers, and stood apart from the competition. The in-store experiences invited shoppers to pick up and experience the phones in a fun, entertaining way that demonstrated the device capabilities. The result was ground-breaking retail excellence that lived up to the beauty and innovation of Nokia devices and left people literally pressing their noses against the windows.