If we can open peoples’ eyes and minds to the amazing all around them, they feel more positive about their day, about life, and their interactions with the world. And we will give the device an integral role in how people discover, create and share the amazing everyday.
When devising the global launch of the Nokia Lumia 800, Inferno devised a plan to have a spectacular launch on the river Thames one evening, with a free concert by an internationally renowned dance music producer. Drive Productions took up the challenge to deliver a stunning one off, free show on the Mill Bank Tower. Each of the building’s 800 windows were covered with vinyl as 16 projectors, stationed 300m away on the other side of the river, beamed 4D images onto the 120m structure.
The show drew thousands of spectators on the banks of the Thames, bringing the traffic to a standstill and creating a melee of dancers on the cold London evening. The light spectacular was accompanied by an exclusive set from Deadmau5, who created two new remixes for the performance. The project delivered a powerful brand and product awareness and business impact.
34,370 people discussed the Nokia brand in the month immediately after this launch, an 67% increase than before. 145,000 logged in to watch the event live from Nokia’s Facebook page.
In under 2 weeks Nokia’s Facebook fan-base rose by 13%. The official YouTube film has had almost 4 million hits, with over 1 million occurring within 4 days of the event.