To celebrate the launch of the new additions to the Nokia Lumia range, we ran a national print campaign in the Daily Telegraph, The Guardian and The Metro. The ‘This is Lumia’ campaign was a new chapter for Nokia and so a new look & feel was needed to reflect that.

The resulting campaign not only embraced the new look and feel but was able to showcase the unique KSP’s of both handsets (Low light, city lens and wireless charging). The aim of the campaign was to convert smartphone users to use the new and most innovative of Nokia’s smartphones, the Nokia Lumia 920/820.