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As an agency we are truly proud of all the work that we do, so every now and then it’s nice to hear some praise from outside, too. Last night we won Silver at the British Arrows (formerly known as British Television Advertising Awards) for The $#*! Kids Say we did for NSPCC. Thank you.
We wanted to fight the expected, to disrupt and delight our shoppers. Using striking and surprising engagements, we wanted to create richer retail moments that sparked curiosity about the Nokia range.
BSkyB has split the bulk of its £25 million direct marketing account between Elvis, Kitcatt Nohr Digitas and Inferno.
The merest mention of ‘Nando’s provokes spontaneous expressions of craving (’Mmmmmmm!’, ‘Gimmme gimmeeeee!’, ‘YUMMMM!’, etc). This campaign celebrates the best ‘Nando’s Noises’ in a series of user generated radio and online ads. Online we also ran a voting phase to find The Ultimate Nando’s Noise.
When a brief arrived for Nokia UK and nobody could understand the space sizes unless they looked a photo of a mock up, we knew we were on to something a bit more interesting than your usual half page press ad.
The Kids Say is a short film directed by Amanda Boyle for the NSPCC, asking you to trust your instincts when you think things aren’t quite as they should be. If you’re worried about a child, need advice, or want to talk, ‘don’t wait until you’re certain’.
We created ‘This Guy’, a competition amongst the media agencies of London, to immerse their staff in the LinkedIn product, and learn the advertiser benefits of LinkedIn along the way.
See for yourself at www.themanwhomadehisownluck.com
We are delighted we have been sentenced to The Dungeons after a pitch. We are to be relaunching this exciting Merlin Entertainment pan European brand. The London Dungeon will be moving to a more central location, right next to another Merlin attraction, the EDF Energy London Eye on the South Bank.
Whenever D&AD host one of their President’s Lectures it sure to feature some really influential people and opinions. This session was entitled #DigitalRevolution and featured a range of opinion leaders from the digital realms.
We are an advertising agency. We are an ideas business. We do many things. We create broadcast for the likes of Nokia, NSPCC and Legal & General. Online activations for Linkedin. Facebook apps for Unilever. Outdoor for Kiss FM. And retail spaces for Electrolux.
Since brands develop personality and behave like real people they can be segmented by group of similar attitude; just like people. When I saw the ‘not normal’ commercial for Mini, I realised that this brand and all its mates reminded me of something: they are the teenagers of the brand society.
If we do something about child cruelty today, we can stop it happening tomorrow. Prevention BEFORE cruelty. It’s as simple as that.
It’s the key to ending abuse and neglect towards children. Our commercial takes place before any cruelty has occurred.
This is our creative philosophy. In 2012 everything is an advertising channel. Wherever you turn in the world, a brand is fighting for your headspace.
We can officially announce the exciting news today that we’ve been appointed by Rescue Remedy to handle their UK advertising account. We can’t wait to get cracking with some work.
Our Retail Strategy Director, Victoria Pascoe gives her thoughts on retail spaces. The good and the not so.
Sunday night’s star studded Oscars was not just a big event for the movie industry, but for brands as well. Our Head of Strategy Bambos Neophytou was asked to share his thoughts on BBC Radio 2′s Drivetime.
One the perennial problems from the agency-view of the world, is how quickly we get bored of things. We always seem to be moving on to the next big thing. It makes sense to be aware of new trends, but sometimes we prioritise this at the expense of having a more accurate picture of reality. [...]
Social media is drowning in cat gifs and grammatically challenged idiotic blabber. Luckily we are starting to see a growing trend of slow and crafted communication. Let’s not let the art of conversation die.
Yahoo!, the internet giant has been going through a lot of interesting changes recently. Jani, one of our strategists, has been mulling some thoughts on the brand and its strategy.
It had to be checked out. The talk of the social media folks, the wet dream of internet anthropologists: the lolcat exhibition. Or, LOLcat – Teh Exhibishun – as the official version goes.
“It has been proven that couples who meet online share personal information faster and relationships become intense sooner than those of couples who first meet face to face. Translating this to shopping, we see that those who have flirted with their purchases from afar and have high intentions to buy are more likely to make speedy transactions in-store.”
How to build a portfolio? What is a WIP? How to get a placement? Do I need a partner? Getting one’s foot in the heavy door that leads to the wonderland of advertising is not exactly simple, and definitely raises some questions.
Last night we made our Social Media Week debut as we hosted a talk entitled Weird, Wonderful & WTF. Our very own digital strategy director Luis Carranza took to the floor in front of an sizeable audience.
2013. A whole year with an unlucky number. This year like all others we’ve pulled together some predictions of trends that might end up impacting the work we’ll be doing and conversations we’ll be having in the year ahead.
Our brand new film for NSPCC goes live this Monday and has caught the attention of Marketing Week. “Amy” uses a slightly different approach from the usual child abuse appeals and focusses on innocence and beauty rather than sad or negative imagery. Powerful does not necessarily mean shocking, we think.
Our very own Bambos, Head of Strategy here at Inferno was invited to discuss his thoughts on Brand Obama/Brand Romney on the BBC World News, during the 2012 US Presidential Elections.
We have made it into Campaign’s School Report for the first time in our history, and scored a rather nice 7. A grade any higher would have required skipping the school disco or bribing teachers with red apples, which we thought were out of the question. But the hard work continues!
The London Eye is a global icon - but visitor numbers were slipping. We devised a series of in-capsule experience packages designed to offer more than just a unique view of the capital: a Valentine’s capsule with champagne and chocolates; a private dining capsule with fine wine and haute cuisine.
If you find yourself wandering the street of Shoreditch between now and Thursday, pop in at Blackall Studios and get inspired by some seriously impressive work from the brightest young talent in the country, Central Saint Martins 3rd year Graphic Design students.
We took to the skies of London to spread a little love this Christmas. For every kiss captured under our Mistlecopter, we gave £5 to the NSPCC.
The launch of new additions to the Nokia Lumia range marked a new chapter for Nokia and so a new look & feel was needed to reflect that. Enter ‘This is Lumia’.
Global thinking without a global network. We are one office; 120 people in London. And we don’t have any plans to open up another one any time soon. But that doesn’t stop us from working globally with Nokia.
Our route to More Interesting. Forget quantum leaps. Don’t try to radically rethink the universe. Instead focus on the very near future.
We’ve been blessed with some pretty bloody awesome concierges here at Inferno. One of them, the lovely Lucy BB, wrote a little piece about our other girl, the equally lovely Laura: When she’s not meeting and greeting clients, writing cryptic questions for the Friday Quiz or ordering vast quantities of liquor for the bar, Inferno’s concierge Laura [...]
We needed to bring beer connoisseurs into the St Stefanus story without it feeling like they were being lectured or marketed to - they want to discover great beers for themselves. Everything had to feel ‘authentic’, small batch and true to the monastic origins of the product.
Inferno are an advertising agency who believe we have a responsibility to the world to try and make it a little bit more interesting with every piece of work we do. Let’s face it the world needs more interesting. We also believe that the ‘geeks’ have been complicit in making our world a more interesting [...]